(Brands & Consumers)
Hiring in the US remained strong in April despite concerns that fast rising prices and other economic disruption could lead to slowdown. Employers added 428,000 jobs, while the unemployment rate held steady at 3.6%, the Labor Department said. The gains were bigger than expected, marking the 16th month of expansion. The growth is likely to…
These might not be the best times for popular business magnate Elon Musk as his $44 billion buyout of Twitter Inc. has been challenged in a lawsuit by a Florida pension fund that argues the deal can’t close before 2025 because Musk was an “interested shareholder” in the social networking platform. The suit was filed…
Ecobank has launched its Ellevate Leadership Training Programme in partnership with the Global Business School Network (GBSN). The Ellevate Leadership Training Programme forms part of ‘Ellevate Equip’, the brand name for all capability and training support initiatives for Ellevate by Ecobank, the bank’s gender financing programme. This Leadership Training programme is being delivered to an…
On the heels of its announcement in December 2021, Amazon has shut down its popular website research and SEO analysis tool. Alexa was well known within the digital marketing hub for its Alexa Rank score. It should be recalled that in December, Amazon had announced that it would shut down the Alexa rank service in…
The board of Twitter has agreed to a $44bn (£34.5bn) takeover offer from the billionaire Elon Musk. Mr Musk, who made the shock bid less than two weeks ago, said Twitter had “tremendous potential” that he would unlock. He also called for a series of changes from relaxing its content restrictions to eradicating fake accounts….
Organizational culture is the surface on which an organization’s structure lives, grows, and all corporate decisions are based. Without culture in an organization, it is like a house having no foundation. The operations and decision-making would be significantly affected by an organization if a culture does not exist. Organizational culture is the soul that binds…
Gamification is more manipulative, as advertising is persuasive. What makes it more sensitive most of the time is the hidden motive that the consumers are unaware of. That makes it questionable and unethical in a sense. Because of the falsity in content, Gamification of a product or service makes it less authentic and transparent, thereby…
Coca-Cola’s global brand marketing success comes as no gimmick for a brand that has been in existence for over a century. Coke brand is an industry leader and has utilized numerous marketing strategies to sustain its market share within the beverage industry. One of such thriving strategies Coca-Cola has employed to maintain its leadership status…
An organization that genuinely supports a course allows consumers to create a strong affinity and loyalty for their brand. As a consumer, it becomes more imperative for brands to be analyzed not for the profits they stand to make but more of a beacon of hope to their community.When corporations walk the talk, they not…
Non-fungible Tokens, or NFTs, are becoming more popular as investors and collectors try to cash in on the newest blockchain craze — and some of the amounts being paid for them are ridiculous. Throughout 2022, NFTs will continue to increase in popularity, with millions of dollars in art collections being sold as digital jpegs, and…
