Burna Boy Becomes Global Ambassador for Swiss Sportswear Brand ON
Grammy-winning Nigerian superstar Burna Boy has been announced as the new global ambassador for premium Swiss sportswear brand ON, in a partnership that bridges the worlds of music, fashion, and culture.
ON, renowned for its high-performance athletic wear and cutting-edge designs, said Burna Boy embodies the energy and innovation at the core of its brand. With his bold personal style, worldwide influence, and unapologetic individuality, the Afrobeats icon is set to help the company expand its reach and connect with new audiences.
The collaboration places Burna Boy among a growing roster of global cultural figures redefining how sportswear transcends athletics to become part of everyday lifestyle and identity.
Fans have welcomed the announcement across social media, calling the partnership a perfect match between Burna Boy’s dynamic persona and ON’s mission to merge comfort, performance, and street-ready style.
As Afrobeats continues its rapid rise on the global stage, the move underscores Burna Boy’s status as not just a music trailblazer, but also a global style influencer shaping trends well beyond the entertainment industry.
