Meta and I.N. Official to Debut AI-Driven Fashion Collection at Africa Fashion Week London
Meta is set to mark a new milestone in the world of fashion through a collaboration with Nigerian designer Ifeanyi Nwune’s label, I.N. Official, to unveil what is being described as the first artificial intelligence-powered fashion collection at this year’s Africa Fashion Week London (AFWL).
Scheduled for showcase on Saturday, the Fall/Winter 2025 collection, titled Transcendence, integrates Meta’s AI tools across every phase of the creative journey – from colour palette and fabric ideation to visual storytelling and concept visualisation.
The partnership highlights how AI is reshaping the future of fashion by embedding itself into the design process, allowing for innovation that goes beyond aesthetics. For Nwune, the project demonstrates how African designers can use technology not just as a utility, but as a creative collaborator.
“We are transcending an African future fuelled by unity, creativity, and technology,” said Nwune, Creative Director at I.N. Official.
According to Meta, the collaboration is an example of how its AI technologies – available across platforms like WhatsApp, Facebook, Instagram, and Messenger – are being adopted by creators to unlock fresh possibilities in their work.
Balkissa Idé Siddo, Public Policy Director for Sub-Saharan Africa at Meta, described the project as a breakthrough moment. “This collection shows how Meta AI goes beyond being a tool. It becomes part of the creative process, helping creators dream bigger, build faster, and bring new ideas to life,” she said.
To develop Transcendence, Nwune made use of Meta AI’s ‘Imagine’ feature to generate visual prompts that influenced everything from garment structure to mood boards. One standout result was a silhouette that merges elements of traditional Nigerian Agbada with the Japanese Hakama, underscoring the blend of cultural narratives in the final designs. Meta AI’s search capabilities were also deployed to source and refine ideas for accessories, ensuring both functionality and artistic depth.
As fashion and technology continue to converge, the unveiling of Transcendence positions AFWL as a global stage for pioneering innovation from Africa.
