Beauty Pie LED Face Mask Advert Banned Over Misleading Anti-Wrinkle Claims
An advert promoting Beauty Pie’s LED face mask has been banned after regulators ruled that its anti-wrinkle claims were misleading and not supported by sufficient evidence. The advert claimed the company’s C-Wave Light Facial LED Mask was “clinically proven to reduce wrinkles in four weeks.” However, the UK’s Advertising Standards Authority (ASA) concluded that the…