Coca-Cola is Giving BodyArmor a Major Makeover in Hopes of Jump-Starting Sales
After Coca-Cola’s $5.6 billion acquisition of BodyArmor in 2021, the sports drink brand was expected to rise to the top of the market, challenging Gatorade’s dominance. Yet, nearly four years later, BodyArmor has struggled to capture the attention it hoped for, trailing behind both Gatorade and Coca-Cola’s own Powerade. Faced with stagnating sales and a…