Doritos Bets on ‘Golden Sriracha’ as Its Next Iconic Flavor
Nearly four decades after the launch of its best-selling “Cool Ranch” flavor, Doritos is banking on “Golden Sriracha” to become its next big hit. The PepsiCo-owned brand has added the new flavor permanently to its lineup, hoping it will rival the success of Cool Ranch and Nacho Cheese. The launch comes as PepsiCo’s Frito-Lay division…