Tourists poured into China’s first Legoland in Shanghai earlier this month, as the country ramps up efforts to position itself as a global travel hotspot and spark life back into its sluggish consumer economy. The newly launched $550 million Legoland Shanghai – now the largest operated by UK-based Merlin Entertainments – marks another major push…
Merlin Entertainments, the owner of renowned theme parks like Alton Towers and Legoland, announces plans to introduce dynamic pricing, allowing ticket costs to fluctuate based on weather conditions and demand. This innovative pricing strategy aims to address the decline in visitor numbers experienced since the onset of the pandemic. Approximately 20 of Merlin’s global venues…
A rollercoaster crash at Legoland’s theme park in Germany has hurt more than 30 people, with at least one of them reported to have sustained severe injuries. According to the park, the accident happened after two rollercoaster trains collided with each other, as reported by BBC. The incident took place on the Fire Dragon ride…
