Legoland and Alton Towers Owner to Charge More at Peak Times
Merlin Entertainments, the owner of renowned theme parks like Alton Towers and Legoland, announces plans to introduce dynamic pricing, allowing ticket costs to fluctuate based on weather conditions and demand. This innovative pricing strategy aims to address the decline in visitor numbers experienced since the onset of the pandemic. Approximately 20 of Merlin’s global venues…
