Lunchables: From a Cultural Phenomenon to a Struggle for Survival
Lunchables, the once-iconic compartmentalised meal kit that revolutionised convenience eating for kids and parents, is facing a crisis as its popularity wanes. Sales for the Kraft Heinz-owned brand fell by 12% in the quarter ending November 3, contributing significantly to a 2.2% drop in the company’s overall revenue, according to industry data. A Parent-Approved Staple,…