LVMH Secures 10-Year Sponsorship Deal with Formula 1, Replacing Rolex
Luxury conglomerate LVMH has signed a landmark 10-year sponsorship agreement with Formula 1, which will showcase its prestigious brands, including Louis Vuitton, Moet Hennessy, and TAG Heuer. The deal, announced on Wednesday, will come into effect in 2025, replacing Rolex, a long-standing F1 sponsor since 2013. LVMH, led by billionaire Bernard Arnault, is expanding its…