Growing Trend: Super-Rich Demand Unprecedented Customization for Their Rolls-Royces and Lamborghinis
Luxury automakers, including Lamborghini, Ferrari, Bentley, and Rolls-Royce, are experiencing heightened demand for extreme levels of personalization from the super-wealthy. Despite global economic fluctuations, these automakers are thriving as the ranks of the ultra-rich expand, with Lamborghini achieving a historic milestone by selling over 10,000 vehicles last year. The secret to their success lies in…