Southwest Airlines, a pioneer in the low-fare, no-frills airline model, announced on Thursday that it will end its five-decade-long tradition of open-seat boarding, transitioning to assigned seating. This significant change marks a departure from the airline’s distinct and successful model that has been a cornerstone of its brand identity. Southwest revealed that the decision to…
Southwest Airlines is making a historic shift in its seating policy, moving away from its long-standing open seating arrangement to a new assigned seating system. This change, which marks the first time in the airline’s history, aims to address customer feedback and enhance revenue opportunities by allowing for premium seat pricing. Additionally, Southwest will introduce…
Elliott Investment Management has acquired a $1.9 billion stake in Southwest Airlines, urging significant leadership changes at the Dallas-based carrier. Announcing their position on Monday, Elliott criticized Southwest’s current leadership for poor execution and an outdated strategy that has resulted in disappointing outcomes for shareholders, employees, and customers. “Southwest’s poor execution and leadership’s stubborn unwillingness…
