American Eagle Shares Surge as Sydney Sweeney Campaign Drives Sales
American Eagle Outfitters saw its shares soar 25% in after-hours trading on Wednesday after the U.S. fashion retailer reported second-quarter results that exceeded expectations, crediting its recent high-profile marketing campaigns for the boost. Chief executive Jay Schottenstein said collaborations with actress Sydney Sweeney and NFL star Travis Kelce have helped fuel a resurgence in brand…