‘Temu is as Addictive as Sugar’: How the E-commerce Retailer Drives a Shopping Frenzy
Manchester-based Lucy Clark stumbled upon the retail app Temu in 2023, drawn in by its virtual casino-like allure. With spinning roulette wheels offering cash coupon rewards, countdown timers promising free delivery, and lightning-fast flash discounts, Temu created a shopping experience akin to a thrilling game. “It’s like a virtual treasure hunt,” says Lucy, reflecting on…