‘Temu is as Addictive as Sugar’: How the E-commerce Retailer Drives a Shopping Frenzy

‘Temu is as Addictive as Sugar’: How the E-commerce Retailer Drives a Shopping Frenzy

Manchester-based Lucy Clark stumbled upon the retail app Temu in 2023, drawn in by its virtual casino-like allure. With spinning roulette wheels offering cash coupon rewards, countdown timers promising free delivery, and lightning-fast flash discounts, Temu created a shopping experience akin to a thrilling game. “It’s like a virtual treasure hunt,” says Lucy, reflecting on…

Temu Revises Cash Giveaway Terms Amid Data Privacy Concerns

Temu Revises Cash Giveaway Terms Amid Data Privacy Concerns

The Chinese e-commerce giant, Temu, has made significant revisions to its cash giveaway promotion after facing backlash from customers over privacy concerns regarding the collection of personal data. Originally, participants in the viral promotion were promised cash rewards of up to £50, but were required to consent to the permanent use of extensive personal information…