Tropicana

For decades, Tropicana has been a household name, synonymous with fresh, premium orange juice. But today, the brand is facing a perfect storm of financial distress, supply chain disruptions, and shifting consumer preferences that could push it toward bankruptcy. As climate change intensifies, competition tightens, and Americans move away from sugary drinks, Tropicana is fighting…

At this year’s Consumer Electronics Show (CES), where artificial intelligence (AI) dominates discussions, Tropicana, the leading orange juice brand, is making waves by distancing itself from the AI buzz. In a cheeky marketing stunt, the company is launching limited-edition bottles that omit the letters “A” and “I” from its name, rebranding as “Tropcn” to draw…