Heineken Taps WPP to Power Global Shopper Marketing and Commerce Strategy
Heineken has deepened its long-standing relationship with WPP, naming the global advertising and communications giant as its exclusive partner for shopper marketing and commerce across its flagship beer brands – Heineken, Heineken 0.0, and Heineken Silver. The partnership marks a major milestone for both companies, positioning WPP at the heart of Heineken’s consumer engagement strategy…
