Three Crowns Unveils 2026 ‘Mum of the Year’ Campaign With Zanzibar Reward

Three Crowns Milk has announced the launch of the 2026 edition of its “Mum of the Year” (MOTY) campaign, an initiative aimed at celebrating and rewarding mothers across Nigeria.

Now in its eighth year, the campaign has grown into a recognised platform that honours the sacrifices, resilience, and everyday contributions of mothers in shaping families and communities. This year’s theme, “Treasure Mum with a Trip to Zanzibar,” introduces an experiential reward designed to give deserving mothers a memorable getaway.

According to the brand, the initiative goes beyond verbal appreciation by encouraging families to express gratitude through meaningful actions. Participants are required to purchase Three Crowns products worth ₦5,000 and submit a heartfelt tribute describing their mothers via the campaign website.

Speaking on the campaign, Marketing Manager Chioma Igwe highlighted the importance of recognising mothers as the foundation of homes and communities, noting that the initiative reflects the brand’s long-standing commitment to supporting their wellbeing.

Similarly, Senior Brand Manager Adesanjo Oyejide emphasised that the campaign is designed to create opportunities for families to show appreciation in a simple yet impactful way, while also offering selected participants a chance to win an all-expenses-paid trip.

Entries will be reviewed and shortlisted, with finalists advancing to a grand finale where three winners will be selected for the Zanzibar experience.

With this year’s edition, Three Crowns continues to position itself as a brand that not only promotes nutrition but also champions the recognition and celebration of mothers across the country.