Tesla Unveils Lower-Priced Cybertruck at $59,990
Tesla has rolled out a cheaper version of its futuristic Cybertruck, offering buyers a lower entry point into the electric pickup lineup – though the price still falls well above the $40,000 target once touted by chief executive Elon Musk.
The newly introduced dual-motor, all-wheel-drive Cybertruck is priced at $59,990 and comes with an estimated driving range of 325 miles. Tesla said the model includes features such as adaptive suspension, four-wheel steering, steer-by-wire technology, a powered front trunk, and heated front seats. The pickup is also equipped with a six-foot cargo bed, a powered tonneau cover, onboard power outlets and a towing capacity of up to 7,500 pounds.
Despite the reduced price, the cost remains significantly higher than Musk’s original projection when the Cybertruck was unveiled in 2019. At the time, Tesla promised a starting price of around $40,000. Production delays also pushed deliveries far beyond the initially planned 2021 launch, with the first vehicles reaching customers only in late 2023.
Musk indicated on social media platform X that the $59,990 price is temporary and will apply for just 10 days, though he did not clarify whether the move is part of a promotion, a limited-time discount or a broader pricing strategy. Tesla has not disclosed what the Cybertruck’s price will be after the offer expires.
Industry watchers say the short-term price cut could help stimulate demand for the polarising pickup, which has struggled to gain mass appeal. However, questions remain about whether the adjustment will significantly boost long-term sales.
The dual-motor version is now the least expensive Cybertruck available. A higher-end variant, priced at $79,990, offers greater towing capability, while the top-tier Cyberbeast model starts at $99,990 after a recent price reduction.
