Once a symbol of rugged capability and American automotive excellence, Jeep has seen a dramatic downturn in popularity under Stellantis, its parent company. The decline is part of a broader struggle affecting the entire Stellantis portfolio, driven by rising prices and a shift in corporate strategy. The Jeep Gladiator, launched in 2019 as the brand’s…
Nigeria’s popular mayonnaise brand, Bama, has announced the celebrated musician 2Baba as its newest brand ambassador. This collaboration marks a notable union between an iconic product and an influential artist whose legacy extends across Africa. The partnership highlights Bama’s mission to enhance everyday Nigerian meals, offering consumers a premium ingredient that elevates the taste experience….
In a historic turn of events, long-time rivals Coca-Cola and Pepsi have been compelled to unite against a common adversary: a lawsuit that accuses both companies of misleading the public about the recyclability of their plastic bottles, contributing to significant environmental damage. The legal action, filed on October 30 in the Los Angeles Superior Court…
In a bid to win back customers, Starbucks is reintroducing handwritten names on cups and self-serve stations for cream and sugar. CEO Brian Niccol, who took the helm of the coffee giant in September, announced the initiatives during the company’s recent earnings call. “We’re reintroducing hand-written names and messages to bring back a more personal,…
A federal jury in Delaware awarded Apple $250 in damages after finding that Masimo, a health-monitoring tech firm, infringed on two of Apple’s design patents with its W1 and Freedom smartwatches. Apple argued that Masimo’s smartwatch models, along with their chargers, intentionally copied its patented designs, and the jury sided with Apple on this claim….
Infinix, a tech brand known for its youthful appeal and cutting-edge devices, has named rising African music sensation Ayra Starr as the ambassador for its HOT Series. The partnership, announced on Thursday, highlights Infinix’s dedication to connecting with a bold, creative young audience, aligning perfectly with Ayra Starr’s vibrant energy and fearless approach to music…
Diageo is trialling a new reusable keg and bottle dispensing system for Smirnoff vodka in select bars across Ireland, aiming to significantly reduce carbon emissions. The pilot, which will run for six weeks, is expected to cut emissions by more than 50% per litre of vodka dispensed and minimise the need for single-use glass bottles….
Apple’s hopes for the iPhone 16 becoming a blockbuster hit have been dampened by slower-than-expected pre-sale figures. Despite the company introducing new artificial intelligence (AI) features, early sales estimates suggest the launch may not have generated the excitement Apple anticipated. Pre-sale data shows that Apple sold approximately 37 million iPhone 16 units during its first…
Infinix has unveiled its first flippable smartphone, the ZERO Flip, marking the tech brand’s entry into the foldable device market. Known for its appeal to younger consumers, Infinix has designed the ZERO Flip to offer a blend of advanced technology, creativity, and style. This latest flagship device is the only flip phone in its category…
An advertisement for Nike sneakers, marketed as a discounted $35 deal, has been banned in the UK for misleading consumers. The ad, which appeared on the X account of The Sole Supplier in December 2023, promoted a pair of sneakers with the tagline “Now just £26 at Nike!” and featured emojis, but failed to clarify…
Coca-Cola has announced the discontinuation of its Spiced flavour, a decision made just six months after its introduction to the market. This move signals an end to the company’s recent efforts to appeal to younger consumers, particularly Gen-Z drinkers. In a statement, a spokesperson for Coca-Cola explained, “We’re always looking at what our customers like…
In Nigeria’s bustling cultural landscape, where music, fashion, and nightlife intertwine, Jägermeister has emerged as a prominent figure, cementing its role as a “Meister of Culture.” The legendary German herbal liqueur has become deeply embedded in Nigeria’s dynamic creative scene, driving unforgettable experiences through strategic partnerships and vibrant collaborations. The Rhythm of Nigeria Jägermeister’s entry…
Nike is undergoing a major leadership overhaul as it grapples with intensifying competition and internal strategy missteps. On Thursday, the athletic apparel giant announced that CEO John Donahoe will retire next month and will be succeeded by Elliott Hill, a long-time former Nike executive. Following the announcement, Nike’s stock jumped 9% in after-hours trading, despite…
Innovative technology brand TECNO has unveiled the new PHANTOM V Fold2 5G, an AI-enhanced second-generation foldable smartphone that brings more efficiency for business professionals and creatives. Embracing the incredible possibilities of large-screen foldable devices, it is a powerhouse of productivity and creativity elevated by futuristic AI innovation. PHANTOM V Fold2 5G is freshly equipped with…
At its recent iPhone 16 unveiling, Apple introduced a host of new features powered by artificial intelligence but conspicuously avoided using the term “AI” throughout the two-hour event. Instead, CEO Tim Cook and other presenters repeatedly referred to “intelligent” features, marking a strategic choice by the tech giant to distance itself from the AI branding…
Global Afrobeats sensation Damini Ebunoluwa Ogulu, known to fans worldwide as Burna Boy, has taken centre stage in HUGO BOSS’s #BeYourOwnBOSS Fall/Winter campaign. The multi-award-winning artist joins a star-studded lineup for the German luxury brand’s latest campaign, showcasing his signature style and commanding presence. In the campaign, Burna Boy exudes sophistication, dressed in a sleek,…
BurgerFi, the fast-casual burger chain known for its namesake restaurants and Anthony’s Coal Fired Pizza, is grappling with severe financial difficulties and may be on the brink of bankruptcy. The company disclosed that it has only $4.4 million in cash as of August 14 and anticipates reporting a quarterly loss of $18.4 million for the…
A federal judge has temporarily blocked the launch of Venu Sports, a highly anticipated sports streaming venture backed by Disney, Fox, and Warner Bros. Discovery. The decision, handed down on Friday, deals a significant setback to the media giants just weeks before the start of the NFL season. The ruling came in response to a…
As tech companies continue to invest heavily in artificial intelligence, a new study suggests that labelling products with the term “AI” may actually reduce consumer interest. The study, published in the Journal of Hospitality Marketing & Management in June, found that when products were described as utilizing AI, potential buyers were less likely to purchase…
SAN FRANCISCO, CA – OpenAI has announced its most direct competition yet with Big Tech giants: a new search engine leveraging advanced artificial intelligence. Dubbed SearchGPT, this innovative tool aims to revolutionize online search by integrating AI from the outset. The company unveiled SearchGPT on Thursday, revealing that it combines AI technology with real-time web…
NEW YORK, NY – Warner Bros. Discovery (WBD) has initiated legal action against the NBA after the league dismissed its matching offer for broadcasting rights, thereby ending a four-decade-long partnership. The lawsuit, filed Thursday under seal in New York County Supreme Court, follows the NBA’s decision to reject WBD’s $1.8 billion per year bid, favouring…
BURBANK, CA – Warner Bros. Discovery and Disney have launched a new streaming bundle combining Disney+, Hulu, and Max at a significant discount. This collaboration aims to strengthen their positions in the competitive streaming market. The bundle, available to new and returning subscribers, offers a choice of $16.99 per month with ads or $29.99 per…
The National Basketball Association (NBA) and Warner Bros. Discovery (WBD), the parent company of TNT, are on a collision course toward a legal battle over broadcasting rights, setting the stage for a high-stakes conflict in the sports media industry. On Wednesday, the NBA rejected WBD’s attempt to match Amazon’s $1.8 billion annual offer for broadcasting…
Infinix is making waves in the gaming world with its Infinix GT 20 Pro, showcased prominently on a massive billboard in New York’s Times Square. This strategic move marks the company’s official entry as a major player in the 2024 PUBG Mobile World Cup (PMWC), following a successful partnership with top players from the PUBG…
Warner Bros. Discovery (WBD) has informed the NBA that it will match Amazon’s $1.8 billion annual offer to retain broadcast rights for a package of league games. In a statement on Monday, TNT Sports, owned by WBD, confirmed the submission of matching paperwork to the NBA, emphasizing its eagerness to continue its long-standing relationship with…
Nike has unveiled its new Summer 2024 campaign, “Winning Isn’t for Everyone,” celebrating the determination and resilience required to achieve success. The campaign emphasizes that while not everyone may win on their first attempt, commitment and perseverance are what define a true winner. Through a series of storytelling visuals, Nike highlights the spirit of excellence…
Microsoft has announced a significant policy change affecting its employees in China, mandating that they use only iPhones for work purposes, effective September 2024. This move comes as part of Microsoft’s broader security initiatives aimed at standardizing employee identity management and device security protocols. According to an internal memo obtained by Bloomberg News, the decision…
Actively Black, the renowned Black-owned athleisure brand founded by former basketball player Lanny Smith, has achieved a historic milestone by becoming the official outfitter for Team Nigeria at the upcoming Olympic Games in Paris. This collaboration not only promotes Black-owned businesses on the global stage but also highlights the intersection of sports and fashion. In…
As anticipation builds for the upcoming Summer Olympics in Paris, Coca-Cola has unveiled its latest heartwarming campaign, “It’s Magic When the World Comes Together,” emphasizing camaraderie and unity. Continuing its 96-year partnership with the Olympics, Coca-Cola’s campaign, developed by WPP Open X and led by Ogilvy, with support from EssenceMediaCom, Hogarth, and VML, aims to…
Whether you’re a staunch Coke enthusiast or typically avoid soft drinks, Pepsi’s iconic red, white, and blue logo is universally recognizable. However, fans of Pepsi are now questioning if the brand would have achieved its immense success if it had retained its original name. Pepsi, often seen as a product of contemporary fast-food culture, was…
The grand finale of the 2024 Cannes Lions International Festival of Creativity celebrated numerous global brands for their exceptional contributions to the creative industry over the past year. The week-long annual event honoured Publicis as the Agency of the Year, and the network secured second place in the Network of the Year category. Omnicom claimed…
David Beckham has signed on as a global ambassador for AliExpress, the online retail platform operated by Chinese tech giant Alibaba. The announcement comes just in time for the UEFA Euro 2024 football tournament, which kicks off in Germany next month. While the financial details of Beckham’s deal with AliExpress remain undisclosed, the partnership marks…
The fallout from Drake’s recent rap feud with Kendrick Lamar seems to be extending beyond the realm of music, as evidenced by lacklustre sales of his latest Nike shoe release. Drake, a megastar in both the music industry and the world of endorsements, has faced considerable backlash following his highly publicized exchange with Lamar. With…
In a display of dominance, Apple and Samsung have emerged as the top-selling smartphone manufacturers in the first quarter of 2024, completely monopolizing Counterpoint’s latest global top 10 list. Notably, iPhones secured four of the top five positions, yielding only the fifth spot to Samsung’s Galaxy S24 Ultra. Leading the pack is the iPhone 15…
Barcelona’s future seemed uncertain not long ago as their partnership with Nike teetered on the brink of collapse, prompting explorations into alternative kit suppliers. However, recent developments have turned the tide drastically, with the Blaugrana poised to solidify their longstanding alliance with Nike through a monumental new contract. Under the impending agreement, Barcelona stands to…
In a significant shift in the global smartphone market, Samsung has dethroned Apple to emerge as the largest smartphone vendor, according to recent data from IDC. The change comes as Apple experienced a notable decline in iPhone shipments, dropping by nearly 10% in the first quarter of 2024. During this period, Apple shipped 50.1 million…
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
Introduction Gaming has evolved significantly, and with it, so have the players. Whether diving deep into fantastical realms or casually solving puzzles, gaming has become an integral part of daily life for many individuals. As the gaming landscape continues to expand, marketers must grasp the intricacies of this diverse audience. Exploring Player Segmentation To provide…
YouTube is intensifying its battle against rivals like TikTok and Instagram by investing heavily in its Shorts feature, offering substantial payouts to creators in a bid to dominate the short-form video market. Despite facing stiff competition, the Google-owned platform is banking on its vast resources and longstanding relationships with creators to propel Shorts to the…
The tech industry faces a seismic shift as antitrust regulators on both sides of the Atlantic intensify scrutiny on alleged anti-competitive practices, with potential break-up orders looming for industry giants like Apple and Google, marking a historic first. The regulatory crackdown follows a wave of antitrust probes in various countries spurred by EU and U.S….
Amid regulatory pressures and the looming threat of a potential ban or forced sale of TikTok in the United States, Bobby Kotick, the former CEO of Activision Blizzard, reportedly expressed interest in acquiring the popular social media platform. According to sources cited by The Wall Street Journal, Kotick broached the idea of partnering on a…
Apple’s revelation that it had explored the possibility of making the Apple Watch compatible with Android phones for three years before abandoning the project sheds light on its stance amid the US government’s antitrust lawsuit against the tech giant. In response to the Justice Department’s legal action, Apple pushed back, asserting that the lawsuit poses…
Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
In a groundbreaking move, the US Justice Department, alongside over a dozen states, has initiated a significant antitrust lawsuit against Apple, accusing the tech giant of unlawfully monopolizing the smartphone market. The lawsuit, filed in the US District Court for the District of New Jersey, alleges that Apple has maintained its dominance not through fair…
Marcus Lehto, the former director of Battlefield, has spoken out on Twitter, expressing his dissatisfaction with his former employer Electronic Arts (EA) after parting ways with the company in February. Lehto’s tweet conveyed his lack of positive sentiments towards EA, his recent departure, and the challenges faced by his team and others in the industry…
Recent leaks from internal Sony documents suggest that the highly anticipated PlayStation 5 Pro will bring substantial improvements over its predecessor, including a significant boost in ray tracing performance. While Sony has yet to officially confirm the existence of a PS5 Pro, leaks and rumours have been circulating for some time, indicating a potential Holiday…
As March Madness fever grips basketball enthusiasts, Pepsi Zero Sugar and DraftKings are teaming up to turn the thrill of predicting the unexpected into a lucrative opportunity, with a little help from basketball legend Allen Iverson. The ‘AI Can Do That?’ campaign, spearheaded by Pepsi and DraftKings, invites fans to embrace the unpredictability of the…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
In a thrilling display of speed and precision, the @dutchdronegods recently embarked on an unprecedented challenge: capturing a full lap of Silverstone’s Grand Prix Circuit, tailing Max Verstappen’s new @redbullracing RB20 Formula 1 car. The feat, achieved with a world-first uninterrupted FPV one-shot, showcased the remarkable capabilities of a custom-built drone, meticulously piloted to keep…
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…
