Warner Bros. Discovery (WBD) has informed the NBA that it will match Amazon’s $1.8 billion annual offer to retain broadcast rights for a package of league games. In a statement on Monday, TNT Sports, owned by WBD, confirmed the submission of matching paperwork to the NBA, emphasizing its eagerness to continue its long-standing relationship with…
Nike has unveiled its new Summer 2024 campaign, “Winning Isn’t for Everyone,” celebrating the determination and resilience required to achieve success. The campaign emphasizes that while not everyone may win on their first attempt, commitment and perseverance are what define a true winner. Through a series of storytelling visuals, Nike highlights the spirit of excellence…
Microsoft has announced a significant policy change affecting its employees in China, mandating that they use only iPhones for work purposes, effective September 2024. This move comes as part of Microsoft’s broader security initiatives aimed at standardizing employee identity management and device security protocols. According to an internal memo obtained by Bloomberg News, the decision…
Actively Black, the renowned Black-owned athleisure brand founded by former basketball player Lanny Smith, has achieved a historic milestone by becoming the official outfitter for Team Nigeria at the upcoming Olympic Games in Paris. This collaboration not only promotes Black-owned businesses on the global stage but also highlights the intersection of sports and fashion. In…
As anticipation builds for the upcoming Summer Olympics in Paris, Coca-Cola has unveiled its latest heartwarming campaign, “It’s Magic When the World Comes Together,” emphasizing camaraderie and unity. Continuing its 96-year partnership with the Olympics, Coca-Cola’s campaign, developed by WPP Open X and led by Ogilvy, with support from EssenceMediaCom, Hogarth, and VML, aims to…
Whether you’re a staunch Coke enthusiast or typically avoid soft drinks, Pepsi’s iconic red, white, and blue logo is universally recognizable. However, fans of Pepsi are now questioning if the brand would have achieved its immense success if it had retained its original name. Pepsi, often seen as a product of contemporary fast-food culture, was…
The grand finale of the 2024 Cannes Lions International Festival of Creativity celebrated numerous global brands for their exceptional contributions to the creative industry over the past year. The week-long annual event honoured Publicis as the Agency of the Year, and the network secured second place in the Network of the Year category. Omnicom claimed…
David Beckham has signed on as a global ambassador for AliExpress, the online retail platform operated by Chinese tech giant Alibaba. The announcement comes just in time for the UEFA Euro 2024 football tournament, which kicks off in Germany next month. While the financial details of Beckham’s deal with AliExpress remain undisclosed, the partnership marks…
The fallout from Drake’s recent rap feud with Kendrick Lamar seems to be extending beyond the realm of music, as evidenced by lacklustre sales of his latest Nike shoe release. Drake, a megastar in both the music industry and the world of endorsements, has faced considerable backlash following his highly publicized exchange with Lamar. With…
In a display of dominance, Apple and Samsung have emerged as the top-selling smartphone manufacturers in the first quarter of 2024, completely monopolizing Counterpoint’s latest global top 10 list. Notably, iPhones secured four of the top five positions, yielding only the fifth spot to Samsung’s Galaxy S24 Ultra. Leading the pack is the iPhone 15…
Barcelona’s future seemed uncertain not long ago as their partnership with Nike teetered on the brink of collapse, prompting explorations into alternative kit suppliers. However, recent developments have turned the tide drastically, with the Blaugrana poised to solidify their longstanding alliance with Nike through a monumental new contract. Under the impending agreement, Barcelona stands to…
In a significant shift in the global smartphone market, Samsung has dethroned Apple to emerge as the largest smartphone vendor, according to recent data from IDC. The change comes as Apple experienced a notable decline in iPhone shipments, dropping by nearly 10% in the first quarter of 2024. During this period, Apple shipped 50.1 million…
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
Introduction Gaming has evolved significantly, and with it, so have the players. Whether diving deep into fantastical realms or casually solving puzzles, gaming has become an integral part of daily life for many individuals. As the gaming landscape continues to expand, marketers must grasp the intricacies of this diverse audience. Exploring Player Segmentation To provide…
YouTube is intensifying its battle against rivals like TikTok and Instagram by investing heavily in its Shorts feature, offering substantial payouts to creators in a bid to dominate the short-form video market. Despite facing stiff competition, the Google-owned platform is banking on its vast resources and longstanding relationships with creators to propel Shorts to the…
The tech industry faces a seismic shift as antitrust regulators on both sides of the Atlantic intensify scrutiny on alleged anti-competitive practices, with potential break-up orders looming for industry giants like Apple and Google, marking a historic first. The regulatory crackdown follows a wave of antitrust probes in various countries spurred by EU and U.S….
Amid regulatory pressures and the looming threat of a potential ban or forced sale of TikTok in the United States, Bobby Kotick, the former CEO of Activision Blizzard, reportedly expressed interest in acquiring the popular social media platform. According to sources cited by The Wall Street Journal, Kotick broached the idea of partnering on a…
Apple’s revelation that it had explored the possibility of making the Apple Watch compatible with Android phones for three years before abandoning the project sheds light on its stance amid the US government’s antitrust lawsuit against the tech giant. In response to the Justice Department’s legal action, Apple pushed back, asserting that the lawsuit poses…
Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
In a groundbreaking move, the US Justice Department, alongside over a dozen states, has initiated a significant antitrust lawsuit against Apple, accusing the tech giant of unlawfully monopolizing the smartphone market. The lawsuit, filed in the US District Court for the District of New Jersey, alleges that Apple has maintained its dominance not through fair…
Marcus Lehto, the former director of Battlefield, has spoken out on Twitter, expressing his dissatisfaction with his former employer Electronic Arts (EA) after parting ways with the company in February. Lehto’s tweet conveyed his lack of positive sentiments towards EA, his recent departure, and the challenges faced by his team and others in the industry…
Recent leaks from internal Sony documents suggest that the highly anticipated PlayStation 5 Pro will bring substantial improvements over its predecessor, including a significant boost in ray tracing performance. While Sony has yet to officially confirm the existence of a PS5 Pro, leaks and rumours have been circulating for some time, indicating a potential Holiday…
As March Madness fever grips basketball enthusiasts, Pepsi Zero Sugar and DraftKings are teaming up to turn the thrill of predicting the unexpected into a lucrative opportunity, with a little help from basketball legend Allen Iverson. The ‘AI Can Do That?’ campaign, spearheaded by Pepsi and DraftKings, invites fans to embrace the unpredictability of the…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
In a thrilling display of speed and precision, the @dutchdronegods recently embarked on an unprecedented challenge: capturing a full lap of Silverstone’s Grand Prix Circuit, tailing Max Verstappen’s new @redbullracing RB20 Formula 1 car. The feat, achieved with a world-first uninterrupted FPV one-shot, showcased the remarkable capabilities of a custom-built drone, meticulously piloted to keep…
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…
In a significant legal blow to Puma, the General Court of the European Union has invalidated the sportswear giant’s attempt to secure protection for its designs, citing Rihanna’s Instagram post showcasing the shoes in question. The dispute stemmed from Rihanna’s Instagram post in December 2014, featuring three images of white shoes with a distinctive thick…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
Stella Artois, the renowned lager with a rich history spanning nearly a century, has enlisted global icon David Beckham in a bid to restore its prominence in the competitive beer market. The move comes as the brand grapples with declining sales and shifting consumer preferences, marking a strategic effort by Anheuser-Busch InBev to rejuvenate Stella…
Real Madrid has announced an exciting collaboration with their shirt sponsor, Adidas, unveiling a premium product line featuring club legend Zinedine Zidane and current sensation Jude Bellingham. The partnership has caused a stir on social media platforms. Bellingham, who inherited Zidane’s iconic No.5 shirt upon joining Madrid, has made a significant impact on the team’s…
Nike’s highly anticipated Alphafly 3 running shoe, famously worn by the late Kelvin Kiptum, triggered a wave of frustration among runners after selling out within minutes of its release. Scheduled for general sale at 8 am on Thursday, March 7, the UK launch of the Alphafly 3 witnessed a rapid depletion of available sizes, leaving…
Rihanna’s Fenty Beauty has finalized a deal with beauty retailer Nykaa for its much-anticipated launch in India, diverging from earlier speculation linking the brand’s debut with Sephora. Reports initially suggested a partnership between Rihanna and the French multinational Sephora following the singer’s performance at the pre-wedding celebration of Indian billionaire Mukesh Ambani’s son. Ambani, chair…
Pepsi has made a splash with the launch of its revamped visual identity, marking the first major global redesign in 14 years. The refreshed Pepsi logo was revealed through striking digital installations across iconic landmarks worldwide, heralding the brand’s new era with a blend of nostalgia and modernity. From London’s O2 arena to the skylines…
As anticipation builds for the upcoming Kentucky Derby on May 4th, Woodford Reserve has introduced its highly anticipated 2024 commemorative bourbon bottle, adorned with captivating custom artwork sure to enthral bourbon aficionados. Known as the “Official Bourbon of the Kentucky Derby” since 1999, Woodford Reserve’s association with the prestigious event is longstanding. This year’s release…
Sony Pictures Entertainment has made a substantial acquisition, procuring the script for “Cola Wars,” a forthcoming film centered on the fierce competition between soda giants Pepsi and Coca-Cola. Although the exact financial terms remain undisclosed, insider sources reveal that the deal closed for approximately $1 million. Penned by Jason Shuman and Ben Queen, “Cola Wars”…
Coca-Cola, the renowned US beverage conglomerate, is set to inject a whopping $1 billion into its business operations in the Philippines, as announced by the President’s Office. The proclamation follows a pivotal meeting between top executives from Aboitiz Equity Ventures (AEV) and Coca-Cola Europacific Partners (CCEP) with Filipino President Ferdinand Marcos Jr. According to insights…
Nokia and Telecom Argentina have entered into a collaborative agreement aimed at advancing the GSMA’s Open Gateway ecosystem for network operations across Latin America. The collaboration will leverage Nokia’s Network as Code platform with a developer portal, granting developers access to Application Programming Interfaces (APIs) and software development tools. This initiative aims to enable developers…
Following a teaser at the Galaxy S24 launch event, Samsung is gearing up to officially introduce its latest innovation, the Galaxy Ring, at the upcoming Mobile World Congress (MWC) 2024. In a press release, Samsung hints at an extensive “Intelligent Health lineup” that will leverage artificial intelligence (AI) to provide a more personalized user experience….
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…
A concerning trend has emerged within the charity sector, as agencies continue to pitch “Nike-style” advertisements to non-profit organizations, leaving charity heads frustrated and campaigns ineffective. Rob Trono of Blue State has raised the alarm after multiple charity clients expressed their discontent with proposed ad campaigns that prioritize brand recognition over meaningful connections with donors…
In a legal dispute over packaging design, Mondelez, the manufacturer of Milka chocolate, has filed a lawsuit against Tony’s Chocolonely, alleging the imitation of its distinctive purple packaging. Tony’s Chocolonely recently introduced four new temporary wrappers, drawing inspiration from popular chocolate bars, including Milka, as well as products from other companies like Mars. The move…
Nvidia, a leading technology company based in Santa Clara, has recognized Huawei as a significant competitor in several crucial areas, particularly in the production of processors vital for artificial intelligence (AI) systems. In its annual report released on Wednesday, Nvidia acknowledged Huawei as a top competitor in four out of five major categories of its…
In the early hours of July 23, 2023, Twitter, the once-iconic digital platform, made a bold transition, rebranding itself as X. However, despite the divisive change, the platform continues to grapple with its former identity, as users cling to the familiar name and terminology. Despite the official shift to X, the platform’s web domain remains…
Apple has stepped onto the sports scene with the launch of its inaugural app, Apple Sports, designed for iPhone users seeking real-time scores, vital statistics, and live betting odds. Debuting ahead of March Madness, Apple Sports provides users with live data from prominent leagues such as the NBA, NHL, and MLS, with plans to expand…
Dunkin’ is stepping into the highly caffeinated beverage market with the launch of its “SPARKD’ Energy” iced drinks, aiming to tap into the growing demand for energy-boosting beverages. However, the move comes amid controversy surrounding similar products, notably Panera Bread’s Charged Lemonade, which is facing multiple lawsuits over its caffeine content. Starting from Wednesday, Dunkin’…
As anticipation mounts for the upcoming MLS season, football legend Lionel Messi has joined forces with sportswear giant adidas to unveil a special collaboration: the Lionel Messi x adidas Samba sneakers. Renowned as one of the greatest footballers of all time, Messi’s move to Inter Miami FC has captivated fans worldwide. Now, ahead of the…
Sony Corporation witnessed a staggering $10 billion drop in its stock value last week following the revision of sales projections for its flagship PlayStation 5 console, a move that rattled investors and analysts alike. While the reduced forecast for PS5 sales garnered significant attention, experts suggest that a more pressing concern lies in the company’s…
F1 ACADEMY announced today a significant partnership with renowned sportswear brand PUMA ahead of the series’ highly anticipated second season, set to kick off in Saudi Arabia on March 7th. The multi-year collaboration marks a milestone as PUMA becomes an Official Partner of F1 ACADEMY, aligning its extensive motorsport heritage with the academy’s mission to…
