Puma and Lycra Collaborate to Redefine Activewear with Shapeluxe Collection
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear.
The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various body types, motor skills, and physical identities.
At the heart of the Shapeluxe collection lies Lycra Adaptiv technology, a cutting-edge stretch fiber developed by The Lycra Company. This technology ensures a second-skin feel, providing optimal support and comfort for wearers both at rest and during physical activity.
The garments, including two sports bras and two seamless tights, are meticulously engineered to conform to the body’s contours, allowing for a tailored fit that enhances sports performance without restricting movement.
With the Shapeluxe collection, Puma and Lycra aim to empower women to embrace their authenticity and express their individuality through activewear that celebrates diversity and inclusivity.
