Dunkin’ Enters Energy Drink Market Amidst Controversy, Launches “SPARKD’ Energy” Beverages
Dunkin’ is stepping into the highly caffeinated beverage market with the launch of its “SPARKD’ Energy” iced drinks, aiming to tap into the growing demand for energy-boosting beverages. However, the move comes amid controversy surrounding similar products, notably Panera Bread’s Charged Lemonade, which is facing multiple lawsuits over its caffeine content.
Starting from Wednesday, Dunkin’ will offer “SPARKD’ Energy” drinks in two flavours – burst and peach—promising customers a revitalizing burst of energy infused with vitamins, minerals, and a kick of caffeine, according to a press release from Dunkin’.
The decision to introduce energy drinks mirrors a trend in the industry, but it also carries risks highlighted by legal challenges faced by competitors. Panera Bread, for instance, is currently embroiled in three separate lawsuits related to its Charged Lemonade, with allegations linking its high caffeine levels to adverse health effects, including fatalities and irreversible health complications.
Notably, Dunkin’s energy drinks contain slightly less caffeine compared to Panera’s Charged Lemonade. A large-size serving of Dunkin’s energy drink contains 192 mg of caffeine, whereas Panera’s offering packs up to 234 mg in a 30-oz cup, as per Dunkin’s website.
The US Food and Drug Administration recommends a daily caffeine intake of around 400 milligrams for healthy adults, equivalent to roughly four or five cups of coffee.
Panera has defended its product’s safety amidst the legal challenges, asserting that its investigation found no evidence linking the drink to the reported health incidents. Despite the controversies, energy drinks remain popular, particularly among younger consumers, with Dutch Bros reporting that its energy drinks constitute a quarter of its sales.
McDonald’s CosMc’s spinoff has also capitalized on the trend with its own beverages containing caffeine syrup for an “energy burst.”
Research firm Mintel reported that the energy drink market in the US exceeded $21 billion in sales in 2022 and projected a further 7% growth in 2023, indicating the significant demand for such products despite associated controversies.
