Starbucks is Going Retro to Make Customers Feel Welcome Again
In a bid to win back customers, Starbucks is reintroducing handwritten names on cups and self-serve stations for cream and sugar. CEO Brian Niccol, who took the helm of the coffee giant in September, announced the initiatives during the company’s recent earnings call. “We’re reintroducing hand-written names and messages to bring back a more personal,…