Drake and his son Adonis

Drake’s Nike Shoe Sales Stall Amidst Kendrick Lamar Feud Fallout

The fallout from Drake’s recent rap feud with Kendrick Lamar seems to be extending beyond the realm of music, as evidenced by lacklustre sales of his latest Nike shoe release.

Drake, a megastar in both the music industry and the world of endorsements, has faced considerable backlash following his highly publicized exchange with Lamar. With over 1 million dislikes on Lamar’s response track “The Heart Part 6,” it’s evident that public sentiment has shifted against Drake.

This shift in sentiment appears to have spilt over into his business endeavours, particularly his collaboration with Nike. The release of his latest signature shoe, the NOCTA Hot Step II, on the SNKRS app failed to generate the expected buzz, with almost every size still available hours after its launch.

While it’s acknowledged that the NOCTA line may not carry the same hype as Jordan releases, the lack of demand for Drake’s shoes is notable. Comments on social media posts about the sneakers reflect this sentiment, with many expressing indifference or criticism towards the design.

The NOCTA Hot Step II features a white-on-white colour scheme, which, while not inherently unpopular, has failed to capture the enthusiasm of sneaker enthusiasts. This tepid response suggests that the repercussions of Drake’s feud with Lamar are transcending the music industry, affecting his commercial ventures as well.

As Drake navigates the fallout from the feud, it remains to be seen how his brand partnerships, including his collaboration with Nike, will weather the storm.

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