Microsoft’s highly anticipated Xbox Mastercard, initially unveiled last year, has officially launched nationwide, extending its enticing benefits to all eligible US residents. Following a successful pilot phase with members of the Xbox Insider program, the Xbox Mastercard is now accessible to individuals aged 18 and above across all 50 states. Issued in partnership with Barclays,…
Mike Ybarra, former president of Blizzard, has stirred a debate by suggesting that gamers should have the option to leave tips for developers after completing a game, in addition to the standard purchase price. Ybarra took to social media to share his idea, expressing admiration for certain single-player games that left him awestruck and wishing…
In response to mounting antitrust pressure from regulators in both the US and the European Union, tech giant Apple has announced a significant reversal of its App Store policies. Among the changes, Apple will now permit retro game emulators to be listed on the platform, marking a notable shift in its previous stance. The decision,…
Gaming giant Activision Blizzard is currently investigating a cyberattack targeting players of its popular titles, with hackers exploiting cheat software to pilfer login credentials and sensitive information from unsuspecting users. According to reports, the hacking campaign involves the installation of malware on victims’ computers, enabling cybercriminals to steal passwords for gaming accounts, cryptocurrency wallets, and…
Introduction Gaming has evolved significantly, and with it, so have the players. Whether diving deep into fantastical realms or casually solving puzzles, gaming has become an integral part of daily life for many individuals. As the gaming landscape continues to expand, marketers must grasp the intricacies of this diverse audience. Exploring Player Segmentation To provide…
Ubisoft’s free-to-play title, XDefiant, once hailed for its promising gameplay and transparent development process, now faces uncertainty as fans grow increasingly frustrated with the lack of updates. Despite Ubisoft’s Q3 2024 earnings report indicating a scheduled release by the end of Q4 2024, with just days remaining until the deadline, there’s been no indication of…
The video game industry is bracing for a challenging year ahead, with consumer spending forecasted to decline by up to 10% compared to the previous year. Despite the unexpected success of titles like Helldivers 2 and Palworld, industry analysts foresee a downturn in spending, attributed to a lack of major releases and ongoing uncertainties in…
Marcus Lehto, the former director of Battlefield, has spoken out on Twitter, expressing his dissatisfaction with his former employer Electronic Arts (EA) after parting ways with the company in February. Lehto’s tweet conveyed his lack of positive sentiments towards EA, his recent departure, and the challenges faced by his team and others in the industry…
Recent leaks from internal Sony documents suggest that the highly anticipated PlayStation 5 Pro will bring substantial improvements over its predecessor, including a significant boost in ray tracing performance. While Sony has yet to officially confirm the existence of a PS5 Pro, leaks and rumours have been circulating for some time, indicating a potential Holiday…
In a groundbreaking move, Xbox has joined forces with Boosteroid, a leading cloud gaming service, to extend the reach of Xbox PC games to a broader audience. Originally announced last year, this partnership has now culminated in the inclusion of a fresh lineup of PC titles on Boosteroid’s platform, including popular games such as “Deathloop,”…
