Publicis, Omnicom, and Coca-Cola Shine at 2024 Cannes Lions Grand Finale
The grand finale of the 2024 Cannes Lions International Festival of Creativity celebrated numerous global brands for their exceptional contributions to the creative industry over the past year.
The week-long annual event honoured Publicis as the Agency of the Year, and the network secured second place in the Network of the Year category. Omnicom claimed first place as the Media Network of the Year and took second place as the Creative Company of the Year. Coca-Cola was named the Creative Brand of the Year, followed by Heineken and Apple.
Simon Cook, CEO of LIONS, addressed the attendees at the grand finale, saying, “As we wrap up another year of the Cannes Lions International Festival of Creativity, I hope everyone feels an extraordinary sense of pride and a rejuvenated sense of energy and inspiration in our industry. I’d like to congratulate every winner – as well as those shortlisted, on being recognised by your peers as demonstrating the greatest, most effective creativity our industry has to offer.”
The awards ceremony also recognized winners in various Lions categories, including Film, Glass: The Lion for Change, Sustainable Development Goals, The Grand Prix for Good, and The Dan Wieden Titanium Lions.
In the Film Lions category, which celebrates the creativity of the moving image, 53 Lions were awarded: nine Gold, 16 Silver, and 26 Bronze. The Jury awarded two Grands Prix: one to ‘WoMen’s Football’ for Orange by Marcel, Paris, France, and the other to ‘Play It Safe’ for Sydney Opera House by The Monkeys, Accenture Song, Sydney.
The Glass: The Lion for Change category, honouring culture-shifting creativity, awarded seven Lions: one Gold, two Silver, and three Bronze. The Grand Prix was given to ‘Transition Body Lotion’ for Vaseline Proderma Transition Body Lotion by Ogilvy, Singapore.
The Sustainable Development Goals Lions, which celebrate creative problem-solving and initiatives that positively impact the world, awarded 20 Lions: four Gold, five Silver, and ten Bronze. The Grand Prix went to ‘Renault – Cars To Work’ for Renault by Publicis Conseil, Paris, France.
The Dan Wieden Titanium Lions, which honour provocative, boundary-busting work that marks a new direction for the industry, saw four Titanium Lions awarded. The Grand Prix went to ‘DoorDash-All-The-Ads’ for DoorDash by Wieden+Kennedy, Portland, and Superette, San Francisco.
The Cannes Lions Grand Prix for Good, recognizing the use of creativity to positively impact businesses, brands, and the world, was awarded to ‘The First Speech. Russia,’ ‘The First Speech. Turkey,’ and ‘The First Speech. Venezuela’ for Reporters Without Borders by Innocean, Berlin.
Special Awards were also announced, emphasizing the Cannes Lions’ commitment to transparent and accurate results, with PwC serving as a Process Integrity Partner in the four-stage award process.
