Pepsi Unveils Bold New Visual Identity after 14-Year Redesign
Pepsi has made a splash with the launch of its revamped visual identity, marking the first major global redesign in 14 years. The refreshed Pepsi logo was revealed through striking digital installations across iconic landmarks worldwide, heralding the brand’s new era with a blend of nostalgia and modernity.
From London’s O2 arena to the skylines of Warsaw, Poland, and Ho Chi Minh, Vietnam, Pepsi’s digital displays captured attention with pulsating electric blue and black hues, symbolizing the brand’s evolution. Spectacular events in AlUla, Saudi Arabia, on the Nile in Egypt, and Ain Dubai showcased innovative technology, providing consumers with cutting-edge experiences.
The redesigned logo pays homage to Pepsi’s heritage while incorporating contemporary elements, featuring a vibrant new colour palette of electric blue and black. The signature Pepsi pulse, inspired by the “ripple, pop, and fizz” of Pepsi-Cola, adds a dynamic touch, syncing with cultural beats and fan excitement.
Eric Melis, Vice President of Global Brand Marketing at PepsiCo, emphasized the brand’s commitment to boldness and enjoyment. He highlighted the global participation in the design process, where fans expressed a deep connection to Pepsi’s history, leading to a modern twist on the classic logo.
Looking ahead, Pepsi plans to continue driving culture forward in 2024 through partnerships with global ambassadors like Baby Monster, a South Korean pop girl group. The group’s bold pursuit of their dreams resonates with Pepsi’s ethos of challenging conventions and embracing the unexpected.
Anawat Sangkhasap, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand) Company, praised Baby Monster’s courage and passion, which aligns with Pepsi’s philosophy of inspiring people to thirst for more.
As Pepsi embarks on this new chapter, fans can anticipate more immersive experiences and collaborations that celebrate individuality and the joy of discovery. With its bold visual identity and commitment to pushing boundaries, Pepsi is poised to captivate audiences worldwide in 2024 and beyond.
