Allen Iverson and Pepsi Launch $100k Challenge for ‘Zero Right’ March Madness Brackets

As March Madness fever grips basketball enthusiasts, Pepsi Zero Sugar and DraftKings are teaming up to turn the thrill of predicting the unexpected into a lucrative opportunity, with a little help from basketball legend Allen Iverson.

The ‘AI Can Do That?’ campaign, spearheaded by Pepsi and DraftKings, invites fans to embrace the unpredictability of the March Tourney Mayhem by making zero correct picks in their brackets. Allen Iverson, affectionately known as “The Answer,” lends his expertise to guide fans through this unconventional challenge.

In a statement, Iverson expressed his enthusiasm for the partnership, drawing on his own experiences in college basketball: “During my college career, I learned how unpredictable and tough the tournament can be. That’s why I’m partnering with Pepsi Zero Sugar and DraftKings on this bracket challenge. I want everyone to embrace the challenge of getting zero right this season.”

Participants in the ‘Zero Right Bracket Challenge’ stand a chance to win a staggering $100,000 on DraftKings by selecting teams least likely to advance in each round of the tournament. The objective is to accumulate as few points as possible, with the ultimate winner achieving a score of zero or the lowest total score.

To join the challenge, fans must complete their brackets between March 18 and March 21 before the tournament commences. Every correct pick earns points, incentivizing participants to aim for a score of zero.

For those whose brackets fall short, Pepsi Zero Sugar offers a consolation prize. By texting “ZEROSUGAR” to 81234, participants can receive cashback on select Pepsi Zero Sugar products, including Starry Zero Sugar, MUG Zero Sugar, and Mountain Dew Zero Sugar.

This initiative marks the second edition of the Zero Right Bracket Challenge during March Madness, showcasing Pepsi’s commitment to engaging fans in innovative ways. Created by CLS, PepsiCo’s in-house creative agency, and Direct Focus, the campaign promises an exciting blend of basketball fandom and unpredictable outcomes.

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