World 100m hurdles record-holder Tobi Amusan has been chosen to lead the Nigerian delegation at the opening ceremony of the 2024 Summer Olympics in Paris on Friday, July 26. The announcement was made by the Nigeria Olympic Committee (NOC) in partnership with the Federal Ministry of Sport on Tuesday morning. Amusan’s selection marks the first…
Renowned American rapper Calvin Cordozar Broadus Jr., better known as Snoop Dogg, is set to carry the Olympic torch during the final stretch leading up to the opening ceremony of the Paris 2024 Olympics. The grand opening ceremony, scheduled for Friday, July 26, 2024, will feature over 10,000 athletes parading on boats along the Seine…
Nike has unveiled its new Summer 2024 campaign, “Winning Isn’t for Everyone,” celebrating the determination and resilience required to achieve success. The campaign emphasizes that while not everyone may win on their first attempt, commitment and perseverance are what define a true winner. Through a series of storytelling visuals, Nike highlights the spirit of excellence…
Arsenal has unveiled their stunning 2024-25 away kit, paying homage to the African heritage of many of their fans in London and around the world. Designed in collaboration with Labrum London, a brand known for its British African cultural influences, the jersey draws inspiration from the continent that has produced iconic former Gunners such as…
For over a decade, Guinness has been a dedicated supporter of football in Nigeria, creating unforgettable experiences for fans and cementing its association with the sport. The leading premium beer brand has consistently sponsored football events, uniting the nation through the beautiful game. In 2013, Guinness unveiled the world’s largest Nigerian jersey, symbolizing unwavering national…
Former football star Michael Essien faces the threat of losing two of his properties in Ghana as a court has ordered their auction to recover outstanding debts. The Ghanaian court intervened as creditors sought to recoup loans extended to Essien, whose financial woes have spiralled into a crisis. Reports from Ghana indicate that the properties…
Former Italian football star Roberto Baggio experienced a harrowing attack in his home while watching the Euro 2024 match between Spain and Italy. According to The Sun, five armed men broke into Baggio’s residence. Baggio attempted to fend off the intruders, but he and his family were overpowered and confined to a closet. The robbers…
Manchester City has initiated legal proceedings against the Premier League, seeking to overturn the Associated Party Transaction (ATP) rules that govern commercial and sponsorship deals linked to club owners. The Times revealed that City is challenging the legality of these regulations, which require independent assessment of transactions to ensure they reflect fair market value. According…
John Obi Mikel recently shared that Sir Alex Ferguson has finally forgiven him for his dramatic transfer to Chelsea nearly two decades ago. Initially signed by Manchester United in 2005, Mikel was seen in a United shirt at a press conference before Chelsea intervened. Chelsea strategically sent Mikel to Norwegian club Lyn, positioning for a…
Bayern Munich has officially named Vincent Kompany as their new head coach, signing him to a three-year contract. The 38-year-old Belgian takes over from Thomas Tuchel, departing Burnley for the Bundesliga after the two clubs agreed on a compensation fee reportedly amounting to £10.2 million. Kompany, who led Burnley to a Championship title in the…
The sport of tennis is experiencing a significant resurgence, bolstered by influences from the fashion industry, film, and social media platforms like TikTok. The Influence of Zendaya and HollywoodZendaya’s captivating performance in “Challengers,” a film centred around a complex romantic relationship with tennis as a backdrop, has brought renewed attention to the sport. However, the…
In a swift move following the announcement of Xavi Hernández’s departure at the end of the season, Barcelona has reached a complete agreement with Hansi Flick to become the club’s next head coach. The news, reported by transfer expert Fabrizio Romano, indicates that Flick will sign a two-year contract, rather than the initially rumoured one-year…
Cristiano Ronaldo continues to dominate the financial playing field, securing the top spot on Forbes’ list of the world’s highest-paid athletes for 2024, thanks to his lucrative contract in Saudi Arabia. Released on Thursday, Forbes reported that Ronaldo earned a staggering $260 million over the past year. This total includes $200 million from his club…
Oleksandr Usyk emerged victorious in a dramatic split decision over Tyson Fury, becoming the undisputed heavyweight boxing world champion in an electrifying bout at the Kingdom Arena in Riyadh early Sunday morning. Despite being significantly smaller than his formidable opponent, Usyk demonstrated remarkable resilience. After a challenging middle phase, he mounted a powerful comeback, forcing…
Barcelona’s future seemed uncertain not long ago as their partnership with Nike teetered on the brink of collapse, prompting explorations into alternative kit suppliers. However, recent developments have turned the tide drastically, with the Blaugrana poised to solidify their longstanding alliance with Nike through a monumental new contract. Under the impending agreement, Barcelona stands to…
An interesting analysis of Xabi Alonso as a player and as a coach as well as how to conquer Bayern Munich and the German league. Watch the video below.
Ryan Reynolds, actor and co-owner of Wrexham Football Club, has sparked speculation about Wrexham’s very own Ollie Palmer potentially making a cameo appearance in the highly-anticipated film ‘Deadpool and Wolverine’. In a recent Instagram post sharing a new trailer for the superhero blockbuster, fans noticed Palmer in the background of a scene featuring the two…
FC Barcelona finds itself at the negotiation table with sportswear giant Nike, as reports from Mundo Deportivo suggest an enticing offer that could alleviate the club’s financial woes. According to anonymous sources cited by Mundo Deportivo, Nike representatives convened with FC Barcelona on Monday to present an enhanced 10-year contract proposal. This offer includes a…
In a dramatic turn of events, Cristiano Ronaldo found himself at the centre of controversy during Al-Nassr’s Saudi Cup semifinal defeat, as he was sent off for a series of contentious incidents on the field. The match, which saw Al-Nassr trailing 2-0 against Al-Hilal, took a heated turn in the dying moments when Ronaldo clashed…
Elin Nordegren, the ex-wife of golf legend Tiger Woods, is reportedly living her “sweetest dream” with her blended family, signalling a new chapter of happiness after the tumultuous events of the past. Following the high-profile cheating scandal that rocked their marriage in 2009, Nordegren, now 44, endured a period of heartbreak. However, friends now reveal…
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
Quincy Promes, the Dutch footballer renowned for his stints with Ajax and Sevilla, finds himself grappling with brutal living conditions in a United Arab Emirates (UAE) prison, where he is serving a six-year sentence for involvement in a drug smuggling operation. Promes, 32, was sentenced in February after being implicated in smuggling 1,363kg of cocaine,…
In what thrilled all who witnessed it, an Atlanta Hawks fan knocked down a half-court shot to win himself $10,000 during a timeout between the Hawks vs. Boston Celtics. Watch the clip below.
FC Barcelona’s president, Joan Laporta, made significant announcements on the club’s podcast, ‘The Podcast of President Laporta’, confirming the termination of their contract with Nike and disclosing a staggering €200 million ($218 million) offer for Lamine Yamal from Paris Saint-Germain (PSG). Laporta addressed these revelations, shedding light on the club’s decision-making process and future plans…
Former tennis champion Roger Federer has opened up about his feelings of relief since retiring from the sport in September 2022 after nearly two decades of professional play. Federer, who clinched his first major singles title at Wimbledon in 2003 at the age of 21, expressed his sense of relief in a recent interview with…
Manchester United’s failure to secure Champions League qualification could cost them dearly, with the club facing a yearly £10m penalty from their sponsorship deal with Adidas. Having signed a new 10-year agreement with the German sportswear giant, United’s earnings were set to increase from £75m to £90m per season. However, a clause in the contract…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
As former Green Bay Packers defensive back Jonathan Owens secures a deal with the Chicago Bears, all eyes turn to his biggest supporter, gymnastics icon Simone Biles, who took to Twitter to share her excitement during his free agency announcement on Tuesday. Amid swirling reports of Owens’ move to the Bears, Biles graciously bid farewell…
The late boxing legend Muhammad Ali is set to receive a posthumous induction into the WWE Hall of Fame, honouring his monumental impact on sports, activism, and culture. Ali, who passed away in 2016 at the age of 74, remains an enduring symbol of greatness, and his recognition by World Wrestling Entertainment adds another dimension…
Real Madrid has announced an exciting collaboration with their shirt sponsor, Adidas, unveiling a premium product line featuring club legend Zinedine Zidane and current sensation Jude Bellingham. The partnership has caused a stir on social media platforms. Bellingham, who inherited Zidane’s iconic No.5 shirt upon joining Madrid, has made a significant impact on the team’s…
Carlo Ancelotti, the current manager of Real Madrid, is facing potential legal troubles that could result in a five-year prison sentence for alleged tax evasion during his earlier tenure with the club. Spanish state prosecutors have levelled accusations against the Italian coach, claiming that he utilized shell companies to conceal portions of his income during…
NEOM, the visionary regional development project in northwest Saudi Arabia, has introduced Gidori, an extraordinary private golf community nestled amidst the picturesque coastal hills of the Gulf of Aqaba, setting a new standard for luxury living and leisure experiences. Gidori boasts innovative architecture that harmonizes seamlessly with the surrounding natural beauty, offering a blend of…
Lucy Bronze, the 32-year-old English footballer known for her impressive skills on the field, revealed her struggle with feeling like she didn’t “belong” in the fashion world due to her passion for sports. Despite admiring the stylish outfits worn by others, Bronze felt constrained by her dedication to football while growing up. In an interview…
In a bid to revolutionize talent identification and scouting in soccer, a London-based technology company has launched an AI-powered mobile app that is gaining traction among top soccer clubs worldwide. The aiScout app, available for free download globally, allows aspiring soccer talents to participate in virtual trials for professional clubs by uploading self-recorded footage of…
In a stunning turn of events, JAY-Z’s courtside presence during the Lakers’ showdown against the Clippers has been credited with igniting LeBron James’ remarkable performance, leading the Lakers to a dramatic comeback victory. On Wednesday night, amidst the intense rivalry between the Lakers and the Clippers, JAY-Z was seated front and center, witnessing LeBron’s heroics…
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…
Apple has stepped onto the sports scene with the launch of its inaugural app, Apple Sports, designed for iPhone users seeking real-time scores, vital statistics, and live betting odds. Debuting ahead of March Madness, Apple Sports provides users with live data from prominent leagues such as the NBA, NHL, and MLS, with plans to expand…
In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…
In a remarkable moment at the Riyadh Season Cup final, Cristiano Ronaldo found himself captivated as WWE icon The Undertaker made a dramatic appearance. The legendary wrestler’s entrance, accompanied by his iconic music, left Ronaldo in awe as he lifted the trophy before kick-off, evoking laughter from the Portugal star. The Undertaker, renowned for his…
Renowned NBA player Kyle Kuzma, known for his impressive skills on the basketball court and distinctive fashion sense, recently sat down to discuss his passion for fashion and collaboration with PUMA, a partnership that has elevated his status as a style icon. Kuzma, who seamlessly blends streetwear with high fashion, has become a prominent figure…
After ending his 27-year partnership with Nike last month, golf legend Tiger Woods has embarked on a new venture, announcing a partnership with Taylormade to launch his own apparel brand, Sun Day Red. The announcement was made during a press conference held in the Los Angeles suburb of Pacific Palisades on Monday, marking a new…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
In a poignant tribute to the late basketball icon Kobe Bryant, his widow Vanessa Bryant unveiled a statue of the legendary athlete outside the Los Angeles Lakers’ home ground. The bronze monument, situated in Star Plaza at the Crypto.com Arena in Los Angeles, immortalizes Kobe Bryant, who tragically lost his life in a helicopter crash…
Spanish football giants Barcelona are reportedly on the verge of securing a record-breaking sponsorship deal with Puma, potentially becoming the most lucrative kit sponsor arrangement in football. However, complications arising from their existing contract with Nike pose a significant challenge. As per reports from Sport (via Forbes), Barcelona and Puma are in advanced talks, with…
Barcelona President Joan Laporta has openly criticized Nike, the longstanding sportswear partner of FC Barcelona, hinting at a potential rupture in their 26-year partnership. Despite a contractual agreement extending until 2028, Laporta voiced dissatisfaction with Nike’s response during challenging times. In an interview with Catalan radio outlet RAC 1 on Friday, Laporta did not mince…
South African singer Tyla’s triumph at the 2024 Grammys, surpassing four Nigerian nominees, has intensified the longstanding rivalry between the two nations, adding an extra layer of tension as they gear up for a crucial football showdown on Wednesday. While celebrating Tyla’s win for her song “Water” in the Best African Music Performance category over…
Watch the clip below.
