Steph Curry and Michelle Obama Collaborate on New Sports Drink
NBA superstar Steph Curry is expanding his influence beyond the basketball court by teaming up with former U.S. First Lady Michelle Obama to launch a new sports hydration drink.
Curry has partnered with Obama’s beverage brand, PLEZi, to introduce PLEZi Hydration, a drink designed to compete in the $25 billion sports drink market. The product debuts in three flavors – lemon lime, tropical punch, and orange mango twist – and is available on Amazon and select grocery stores in California, home of Curry’s Golden State Warriors. Each 16.9-ounce bottle is priced at $2.29, aligning with competitors in the category.
The sports drink industry continues to expand, with projections estimating it will reach $32.6 billion in the U.S. by 2028. Consumers are increasingly looking for healthier alternatives to traditional sodas, fueling demand for beverages that offer functional benefits.
PLEZi’s Chief Operating Officer, Anup Shah, believes the new drink stands out due to its unique formulation, which includes double the electrolytes, no added sugar, lower sodium, and higher potassium compared to leading brands. Curry and his wife, Ayesha, were actively involved in the product’s development, ensuring it met their high standards for health and performance.
“When we reviewed the market, we found that many existing sports drinks contain high amounts of sugar or artificial sweeteners,” Shah said. “Steph wanted to create a better option for consumers.”
Curry and Ayesha also serve as investors and brand partners for PLEZi, which originally launched two years ago with a focus on healthier kids’ beverages. The company is now expanding its offerings to appeal to a broader audience, including PLEZi Fizz, a carbonated soda alternative.
With Curry’s reputation as a top athlete and advocate for health, industry experts believe his involvement will lend credibility to the brand and help it stand out in a highly competitive market.
