Manchester United Faces Annual £10m Adidas Penalty for Missed Champions League Qualification
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Manchester United Faces Annual £10m Adidas Penalty for Missed Champions League Qualification

Manchester United’s failure to secure Champions League qualification could cost them dearly, with the club facing a yearly £10m penalty from their sponsorship deal with Adidas. Having signed a new 10-year agreement with the German sportswear giant, United’s earnings were set to increase from £75m to £90m per season. However, a clause in the contract…

FC Barcelona Weighs Sponsorship Options: Nike, Puma, or Proprietary Brand?
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FC Barcelona Weighs Sponsorship Options: Nike, Puma, or Proprietary Brand?

FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…

Real Madrid’s Potential Signing of Mbappe May Lead to Nike Brand Deal, Reports Suggest
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Real Madrid’s Potential Signing of Mbappe May Lead to Nike Brand Deal, Reports Suggest

Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…

Top Soccer Clubs are Using an AI-Powered App to Scout Future Stars
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Top Soccer Clubs are Using an AI-Powered App to Scout Future Stars

In a bid to revolutionize talent identification and scouting in soccer, a London-based technology company has launched an AI-powered mobile app that is gaining traction among top soccer clubs worldwide. The aiScout app, available for free download globally, allows aspiring soccer talents to participate in virtual trials for professional clubs by uploading self-recorded footage of…

adidas Launches “The Football Triangle” Challenge with Martinelli, Macario, Fishel, and Pereira
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adidas Launches “The Football Triangle” Challenge with Martinelli, Macario, Fishel, and Pereira

In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…

Cristiano Ronaldo Loves The Undertaker Entrance in Riyadh Season Cup
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Cristiano Ronaldo Loves The Undertaker Entrance in Riyadh Season Cup

In a remarkable moment at the Riyadh Season Cup final, Cristiano Ronaldo found himself captivated as WWE icon The Undertaker made a dramatic appearance. The legendary wrestler’s entrance, accompanied by his iconic music, left Ronaldo in awe as he lifted the trophy before kick-off, evoking laughter from the Portugal star. The Undertaker, renowned for his…

Adidas Surpasses Nike in Football Boots Market with High-Profile Signing
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Adidas Surpasses Nike in Football Boots Market with High-Profile Signing

Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…

Barcelona Nears Groundbreaking £171m Kit Sponsorship Deal with Puma, Facing Hurdles with Nike
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Barcelona Nears Groundbreaking £171m Kit Sponsorship Deal with Puma, Facing Hurdles with Nike

Spanish football giants Barcelona are reportedly on the verge of securing a record-breaking sponsorship deal with Puma, potentially becoming the most lucrative kit sponsor arrangement in football. However, complications arising from their existing contract with Nike pose a significant challenge. As per reports from Sport (via Forbes), Barcelona and Puma are in advanced talks, with…

Barça and Nike’s 26-Year Partnership in Danger
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Barça and Nike’s 26-Year Partnership in Danger

Barcelona President Joan Laporta has openly criticized Nike, the longstanding sportswear partner of FC Barcelona, hinting at a potential rupture in their 26-year partnership. Despite a contractual agreement extending until 2028, Laporta voiced dissatisfaction with Nike’s response during challenging times. In an interview with Catalan radio outlet RAC 1 on Friday, Laporta did not mince…