Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…
Apple has stepped onto the sports scene with the launch of its inaugural app, Apple Sports, designed for iPhone users seeking real-time scores, vital statistics, and live betting odds. Debuting ahead of March Madness, Apple Sports provides users with live data from prominent leagues such as the NBA, NHL, and MLS, with plans to expand…
In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…
In a remarkable moment at the Riyadh Season Cup final, Cristiano Ronaldo found himself captivated as WWE icon The Undertaker made a dramatic appearance. The legendary wrestler’s entrance, accompanied by his iconic music, left Ronaldo in awe as he lifted the trophy before kick-off, evoking laughter from the Portugal star. The Undertaker, renowned for his…
Renowned NBA player Kyle Kuzma, known for his impressive skills on the basketball court and distinctive fashion sense, recently sat down to discuss his passion for fashion and collaboration with PUMA, a partnership that has elevated his status as a style icon. Kuzma, who seamlessly blends streetwear with high fashion, has become a prominent figure…
After ending his 27-year partnership with Nike last month, golf legend Tiger Woods has embarked on a new venture, announcing a partnership with Taylormade to launch his own apparel brand, Sun Day Red. The announcement was made during a press conference held in the Los Angeles suburb of Pacific Palisades on Monday, marking a new…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
In a poignant tribute to the late basketball icon Kobe Bryant, his widow Vanessa Bryant unveiled a statue of the legendary athlete outside the Los Angeles Lakers’ home ground. The bronze monument, situated in Star Plaza at the Crypto.com Arena in Los Angeles, immortalizes Kobe Bryant, who tragically lost his life in a helicopter crash…
Spanish football giants Barcelona are reportedly on the verge of securing a record-breaking sponsorship deal with Puma, potentially becoming the most lucrative kit sponsor arrangement in football. However, complications arising from their existing contract with Nike pose a significant challenge. As per reports from Sport (via Forbes), Barcelona and Puma are in advanced talks, with…
