Arsenal and Maharishi Collaborate with adidas to Launch Unique Limited-Edition Collection
In partnership with adidas, a unique limited-edition fashion range has been officially launched, featuring a collaboration with the renowned London fashion brand and streetwear giant, Maharishi.
This exclusive collection seamlessly merges the essence of London-centric streetwear with adidas performance to bring a new dimension to the world of sportswear. Merging the finest elements of adidas pre-match and travel attire with Maharishi’s utilitarian design ethos, the collection offers a fresh and contemporary take on the Arsenal identity. It also introduces the adidas GORE-TEX jacket and pants for exceptional performance tailored to an active sports and lifestyle environment.
The campaign promoting this collection reflects the shared values of togetherness and community, whether on the field, in the neighbourhood, or at home. The campaign proudly features prominent players including Declan Rice, Reiss Nelson, Emile Smith Rowe, and Manuela Zinsberger.
This collaborative range, crafted by adidas and Maharishi, boasts a distinctive custom camouflage pattern known as ‘DPM: Bonsai Dragon Scales,’ inspired by the upcoming Lunar Year of the Dragon.
The collection is extensive and comprises a pre-match jersey, an anthem jacket, shorts, and socks. It also includes off-pitch garments like hoodies, tees, and pants. These pieces impeccably incorporate powerful mythological creatures, which Maharishi consistently features in their collections, and intertwines them with Arsenal’s illustrious heritage. Additionally, the pieces are adorned with embroideries and prints celebrating iconic club symbols, including the cannon and a reimagined club mascot, Gunnersaurus.
Reiss Nelson, who plays a prominent role in the promotional campaign, expressed his enthusiasm for the collection: “This range is the perfect fusion of Arsenal, Maharishi, and adidas – it exudes freshness. As a devoted Maharishi fan, I am thrilled to see the club partnering with brands that are deeply ingrained in London’s culture. I am confident our supporters will genuinely appreciate this collaboration.”
Founder of Maharishi, Hardy Blechman, who is also an Arsenal enthusiast, stated, “It’s an absolute honour to collaborate on this range as an Arsenal fan. It combines the finest elements of adidas performance with the streetwear aesthetic of Maharishi. Since 1994, we’ve embraced a pacifist approach to military-grade utilitarian design, symbolizing camouflage as an expression of nature and art. We are proud to incorporate this ethos into the design of this adidas and Arsenal collection. We eagerly anticipate seeing it on the players and hope it resonates well with the supporters.”
This exquisite collection will be sported by both the men’s and women’s teams starting from October 28. Fans can access this exclusive range, which is available in extremely limited quantities, through Arsenal Direct as of today. The men’s first team will warm up in the jersey and walk out wearing the jacket before the Premier League match against Sheffield United at Emirates Stadium.
