Venus Williams Celebrates Fusion of Tennis and Fashion in Latest EleVen Collection
Tennis icon and fashion enthusiast Venus Williams is basking in the joy of blending her two passions—tennis and fashion—as her activewear brand, EleVen, unveils an exciting 18-piece capsule collection in collaboration with Lacoste.
In a recent interview with ELLE, the 43-year-old legend expressed her delight in merging sports and style, stating, “I’ve always loved incorporating fashion into tennis. It’s so fun for me to be able to combine two of the things I’m most passionate about.”
Williams, who has long been a trailblazer in tennis fashion, showcased her unique approach during the US Open this year, using her walk-in look as an additional opportunity for self-expression. Reflecting on her evolving personal style, she emphasized the intertwining nature of fashion and sports, viewing on-court looks as a canvas for showcasing individuality.
The recently launched capsule collection, a collaboration between EleVen and Lacoste, aligns with Williams’ commitment to empowering women. The tennis star-turned-entrepreneur shared, “Empowering women has always been incredibly important to me. It’s the reason I founded EleVen. We want all of our collections to help instill confidence in women, and this one is no different.”
Williams highlighted the intention behind each garment, emphasizing their role in helping women feel and look their best. The collection represents a continuation of EleVen’s mission to inspire confidence and celebrate the strength of women.
When asked about incorporating her personal style into the design process, Williams affirmed, “When designing clothes, I always think about how I would feel in them, how I would move in them, and how they can help support my lifestyle.” She described her personal style as bold and authentic, emphasizing that every creation at EleVen is a reflection of what excites her personally.
In the world of EleVen, attention to detail and strong craftsmanship takes precedence, as Williams believes that feeling one’s best is essential for optimal performance. The latest collaboration with Lacoste is another testament to Venus Williams’ enduring influence in both the sports and fashion realms, captivating audiences with a unique fusion of athleticism and style.
