Nike - Winning Isn't for Everyone
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Nike Launches Summer 2024 Campaign, “Winning Isn’t for Everyone” | Watch

Nike has unveiled its new Summer 2024 campaign, “Winning Isn’t for Everyone,” celebrating the determination and resilience required to achieve success. The campaign emphasizes that while not everyone may win on their first attempt, commitment and perseverance are what define a true winner.

Through a series of storytelling visuals, Nike highlights the spirit of excellence and drive that fuels athletes. “Anyone can be a winner if they want to be. We’re showcasing how sport and the pursuit of victory can inspire people from all walks of life,” stated Nike.

The campaign features a diverse range of sports and athletes, including LeBron James, Giannis Antetokounmpo, Kobe Bryant, Serena Williams, Sha’Carri Richardson, Sophia Smith, Bebe Vio, Qinwen Zheng, Jakob Ingebrigtsen, Cristiano Ronaldo, A’ja Wilson, Ixhelt Gonzales, Victor Wembanyama, Vini Jr., Sabrina Ionescu, and Eliud Kipchoge.

“This isn’t just a campaign – it’s about celebrating athletes and their winning mindset,” said Nike’s Chief Marketing Officer, Nicole Hubbard Graham. “It’s a story about what it takes to be the best. The sacrifices, determination, and grit athletes commit to in their pursuit of greatness. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there’s nothing wrong with wanting to win.”

Nike’s campaign seeks to inspire and motivate, demonstrating that the path to victory is paved with hard work and unwavering dedication.

Watch the video below.

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