As March Madness fever grips basketball enthusiasts, Pepsi Zero Sugar and DraftKings are teaming up to turn the thrill of predicting the unexpected into a lucrative opportunity, with a little help from basketball legend Allen Iverson. The ‘AI Can Do That?’ campaign, spearheaded by Pepsi and DraftKings, invites fans to embrace the unpredictability of the…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
In a thrilling display of speed and precision, the @dutchdronegods recently embarked on an unprecedented challenge: capturing a full lap of Silverstone’s Grand Prix Circuit, tailing Max Verstappen’s new @redbullracing RB20 Formula 1 car. The feat, achieved with a world-first uninterrupted FPV one-shot, showcased the remarkable capabilities of a custom-built drone, meticulously piloted to keep…
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…
In a significant legal blow to Puma, the General Court of the European Union has invalidated the sportswear giant’s attempt to secure protection for its designs, citing Rihanna’s Instagram post showcasing the shoes in question. The dispute stemmed from Rihanna’s Instagram post in December 2014, featuring three images of white shoes with a distinctive thick…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
Stella Artois, the renowned lager with a rich history spanning nearly a century, has enlisted global icon David Beckham in a bid to restore its prominence in the competitive beer market. The move comes as the brand grapples with declining sales and shifting consumer preferences, marking a strategic effort by Anheuser-Busch InBev to rejuvenate Stella…
Real Madrid has announced an exciting collaboration with their shirt sponsor, Adidas, unveiling a premium product line featuring club legend Zinedine Zidane and current sensation Jude Bellingham. The partnership has caused a stir on social media platforms. Bellingham, who inherited Zidane’s iconic No.5 shirt upon joining Madrid, has made a significant impact on the team’s…
Nike’s highly anticipated Alphafly 3 running shoe, famously worn by the late Kelvin Kiptum, triggered a wave of frustration among runners after selling out within minutes of its release. Scheduled for general sale at 8 am on Thursday, March 7, the UK launch of the Alphafly 3 witnessed a rapid depletion of available sizes, leaving…
