Rihanna’s Fenty Beauty has finalized a deal with beauty retailer Nykaa for its much-anticipated launch in India, diverging from earlier speculation linking the brand’s debut with Sephora. Reports initially suggested a partnership between Rihanna and the French multinational Sephora following the singer’s performance at the pre-wedding celebration of Indian billionaire Mukesh Ambani’s son. Ambani, chair…
Pepsi has made a splash with the launch of its revamped visual identity, marking the first major global redesign in 14 years. The refreshed Pepsi logo was revealed through striking digital installations across iconic landmarks worldwide, heralding the brand’s new era with a blend of nostalgia and modernity. From London’s O2 arena to the skylines…
As anticipation builds for the upcoming Kentucky Derby on May 4th, Woodford Reserve has introduced its highly anticipated 2024 commemorative bourbon bottle, adorned with captivating custom artwork sure to enthral bourbon aficionados. Known as the “Official Bourbon of the Kentucky Derby” since 1999, Woodford Reserve’s association with the prestigious event is longstanding. This year’s release…
Sony Pictures Entertainment has made a substantial acquisition, procuring the script for “Cola Wars,” a forthcoming film centered on the fierce competition between soda giants Pepsi and Coca-Cola. Although the exact financial terms remain undisclosed, insider sources reveal that the deal closed for approximately $1 million. Penned by Jason Shuman and Ben Queen, “Cola Wars”…
Coca-Cola, the renowned US beverage conglomerate, is set to inject a whopping $1 billion into its business operations in the Philippines, as announced by the President’s Office. The proclamation follows a pivotal meeting between top executives from Aboitiz Equity Ventures (AEV) and Coca-Cola Europacific Partners (CCEP) with Filipino President Ferdinand Marcos Jr. According to insights…
Nokia and Telecom Argentina have entered into a collaborative agreement aimed at advancing the GSMA’s Open Gateway ecosystem for network operations across Latin America. The collaboration will leverage Nokia’s Network as Code platform with a developer portal, granting developers access to Application Programming Interfaces (APIs) and software development tools. This initiative aims to enable developers…
Following a teaser at the Galaxy S24 launch event, Samsung is gearing up to officially introduce its latest innovation, the Galaxy Ring, at the upcoming Mobile World Congress (MWC) 2024. In a press release, Samsung hints at an extensive “Intelligent Health lineup” that will leverage artificial intelligence (AI) to provide a more personalized user experience….
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…
A concerning trend has emerged within the charity sector, as agencies continue to pitch “Nike-style” advertisements to non-profit organizations, leaving charity heads frustrated and campaigns ineffective. Rob Trono of Blue State has raised the alarm after multiple charity clients expressed their discontent with proposed ad campaigns that prioritize brand recognition over meaningful connections with donors…
