Coca-Cola and Pepsi Forced to Collaborate in Face of Environmental Lawsuit
In a historic turn of events, long-time rivals Coca-Cola and Pepsi have been compelled to unite against a common adversary: a lawsuit that accuses both companies of misleading the public about the recyclability of their plastic bottles, contributing to significant environmental damage.
The legal action, filed on October 30 in the Los Angeles Superior Court by Los Angeles County, alleges that the two beverage giants have downplayed the environmental consequences of their packaging, leading to a rise in plastic pollution and the spread of microplastics. The lawsuit comes amid growing concerns over the global plastic waste crisis.
Los Angeles County Supervisor Lindsey Horvath sharply criticized both companies, stating, “Coke and Pepsi need to stop the deception and take responsibility for the plastic pollution problems your products are causing. Los Angeles County will continue to address the serious environmental impacts caused by companies engaging in misleading and unfair business practices.”
The county’s lawsuit contends that Coca-Cola and Pepsi, as dominant players in the bottled beverage market, are largely responsible for the plastic waste that plagues regions worldwide, particularly in Los Angeles. Coca-Cola’s portfolio includes brands such as Dasani, Fanta, and Sprite, while Pepsi owns popular names like Aquafina, Gatorade, and Mountain Dew.
According to recent research by data scientist Win Cowger, Coca-Cola and Pepsi together contribute a substantial share of global plastic pollution. Coca-Cola is responsible for 11% of plastic waste, while Pepsi accounts for 5%. The study reveals that Coca-Cola produces approximately 3.224 million metric tons of plastic annually, with Pepsi contributing about 2.5 million metric tons.
Over the past five years, the two companies have topped the list of the world’s largest plastic polluters, with Coca-Cola consistently holding the top position. Despite these allegations, neither company has commented on the lawsuit as of November 2, although they have previously denied claims regarding the non-recyclability of their plastic products.
William Dermody, Vice President for Media and Public Affairs at the American Beverage Association, which represents both Coca-Cola and Pepsi, denied the accusations, asserting, “The allegation that our packaging is not and will not be recycled is simply not true.”
This legal battle follows a similar case in New York, where Pepsi won the dismissal of a lawsuit filed by the state over claims of polluting Buffalo’s water supply with single-use plastic packaging. The judge ruled that the responsibility for managing plastic waste lay with consumers, not the companies.
As the two beverage giants brace for the outcome of the Los Angeles lawsuit, the case highlights the mounting pressure on global corporations to address their role in the environmental crisis, and whether their long-standing rivalry will evolve into a cooperative effort to tackle plastic pollution.