Ayra Starr - Infinix HOT Series
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Ayra Starr Joins Infinix as the New Face of HOT Series Smartphones

Infinix, a tech brand known for its youthful appeal and cutting-edge devices, has named rising African music sensation Ayra Starr as the ambassador for its HOT Series. The partnership, announced on Thursday, highlights Infinix’s dedication to connecting with a bold, creative young audience, aligning perfectly with Ayra Starr’s vibrant energy and fearless approach to music and fashion.

Oluwayemisi Ode, PR and Communications Manager at Infinix Nigeria, expressed excitement over the collaboration. “Ayra Starr embodies the creativity and boldness that the HOT Series represents. She’s an inspiration to Gen Z, and we’re thrilled to welcome her into the Infinix family. Together, we hope to inspire young people to embrace their individuality and push boundaries.”

Ayra Starr - Infinix HOT Series

Ayra Starr, born Oyinkansola Sarah Aderibigbe, has rapidly become one of Africa’s most influential young artists, known for hits like Away and her albums 19 & Dangerous and The Year I Turned 21. Her bold approach to music and style resonates with Gen Z, making her an ideal representative for the HOT Series.

Infinix’s latest device, the HOT 50, has already garnered attention with its slim 3D-curved design, 6.78-inch AMOLED display, 120Hz refresh rate, long-lasting battery, and advanced AI tools for stunning photos and videos. Ayra Starr’s involvement with the HOT Series is expected to amplify its popularity, especially among young consumers.

Ayra Starr - Infinix HOT Series

Expressing her enthusiasm, Ayra Starr shared, “I’m super excited to be the face of the Infinix HOT Series. Infinix connects with young people, and I love how the brand champions creativity and individuality. This is just the beginning—big things are coming!”

Infinix’s partnership with Ayra Starr reinforces its reputation as a brand that understands and champions young innovators and trendsetters, promising a strong impact on the smartphone market and youth culture alike.

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