Burna Boy
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Burna Boy Stars in HUGO BOSS’s #BeYourOwnBOSS Fall/Winter Campaign

Global Afrobeats sensation Damini Ebunoluwa Ogulu, known to fans worldwide as Burna Boy, has taken centre stage in HUGO BOSS’s #BeYourOwnBOSS Fall/Winter campaign. The multi-award-winning artist joins a star-studded lineup for the German luxury brand’s latest campaign, showcasing his signature style and commanding presence.

In the campaign, Burna Boy exudes sophistication, dressed in a sleek, tailored suit that perfectly balances modern elegance with a touch of urban flair. Completing the look with a pair of sunglasses, the African Giant’s groomed hair, styled back, adds a final touch of refinement to his appearance.

The campaign, spearheaded by football icon David Beckham, also features an array of global stars, including South Korean actor Lee Jong-Suk, Italian tennis player Matteo Berrettini, Brazilian supermodel Gisele Bündchen, and legendary supermodel Naomi Campbell. Together, these all-stars embody the spirit of the #BeYourOwnBOSS campaign, celebrating individuality and personal style.

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