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Armani Beauty Unveils Exclusive Fragrance Experience in Lagos with Armani Mare

Armani Beauty made a remarkable entry into the Lagos beauty scene with Armani Mare, a groundbreaking fragrance experience that blended elegance, innovation, and artistry. The first-of-its-kind event was held on Wednesday, November 20, 2024, at Mako Lagos, a serene beachfront venue that provided the perfect backdrop for the luxurious experience.

Curated for an exclusive audience, the daytime affair brought together beauty influencers, lifestyle tastemakers, and industry leaders, including notable personalities like Jemima Osunde, Ric Hassani, Derin Odugbesan, and Emmanuel Oyeleke. The venue, adorned with vibrant blues and warm natural hues, beautifully echoed Armani Mare’s theme, immersing guests in an atmosphere of refined sophistication.

Armani Mare

The event opened with an inspiring welcome speech from Mukhammed Nagoev, Armani’s Brand Manager for EMEA, who invited attendees to relax and embrace the sensory experience. This was followed by an engaging fragrance showcase led by Hazeem Zahrouni, Armani’s Retail Education Manager. Zahrouni guided guests through the intricate craftsmanship behind the Armani fragrance collection, introducing them to scents that spanned from delicate floral notes to bold, evocative blends – each telling its own story of luxury and individuality.

Attendees explored and exchanged their favourite fragrances, enjoying a unique opportunity to bond over Armani’s artistry in a setting that was both intimate and visually striking.

Armani Mare

The experience extended into Thursday, November 21, with a special consumer session for select Mako Club members and fragrance enthusiasts. Participants were treated to immersive, hour-long explorations of the Armani collection, led by fragrance experts who shared insights into the inspirations and nuances behind each scent.

The weeklong activation at Mako Lagos culminated as a celebration of Armani Beauty’s dedication to creating meaningful and luxurious experiences. By blending sensory storytelling with the brand’s signature elegance, Armani Mare left a lasting impression on Lagos’ beauty scene, captivating the hearts and senses of attendees.

This first-of-its-kind event further cemented Armani Beauty’s position as a leader in luxury fragrances, setting new standards for immersive brand experiences in Nigeria.

See the photos below.

Armani Mare
Armani Mare
Armani Mare
Armani Mare
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Armani Mare
Armani Mare
Armani Mare
Armani Mare

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