Diageo Launches Trial for Reusable Keg System to Cut Smirnoff’s Carbon Footprint
Diageo is trialling a new reusable keg and bottle dispensing system for Smirnoff vodka in select bars across Ireland, aiming to significantly reduce carbon emissions. The pilot, which will run for six weeks, is expected to cut emissions by more than 50% per litre of vodka dispensed and minimise the need for single-use glass bottles.
The system, known as Everpour, uses stainless steel kegs to pipe spirits into a custom-built dispensing unit. These kegs, available in 5L or 17.5L sizes, can replace up to 500 traditional 70cl bottles, reducing waste and storage space in bars. The bespoke technology ensures the automated refill of Smirnoff bottles within the unit, streamlining service for bartenders. Once empty, Diageo will collect, clean, and refill the kegs, ensuring they are recycled at the end of their lifecycle.
The pilot is being conducted in seven Dublin-area bars, where both the technical feasibility and consumer reception will be evaluated. Diageo plans to use these findings to refine the system before considering broader implementation as part of its wider sustainability efforts across key brands. The Everpour system is expected to contribute significantly to Diageo’s goal of reducing the environmental impact of its supply chain.
Stephanie Jacoby, Global Senior Vice President for Vodka at Diageo, expressed excitement about Smirnoff’s leadership role in this project. “We are committed to driving sustainability while enhancing convenience for bartenders. Everpour reflects our dedication to innovation in the drinks industry,” she said.
Dave Lutkenhaus, Diageo’s Global Sustainability Innovation Director, added that the initiative builds on years of industry insights. “We aim for Everpour to not only lower our carbon footprint but also be a user-friendly solution for the on-trade market.”
In parallel, Diageo has partnered with ecoSPIRITS to distribute Smirnoff, Gordon’s gin, and Captain Morgan rum in refillable containers through the ecoTOTE system. This technology is capable of being reused up to 150 times, saving around 1,000 glass bottles per unit. Diageo has also been testing a paper-based bottle for Johnnie Walker Black Label, which could cut emissions by 47% compared to traditional glass bottles.
As the company explores new methods to reduce its environmental impact, these trials mark a significant step in Diageo’s journey toward a more sustainable future in the beverage industry.