Nike is set to introduce its inaugural Jordan World of Flight store in the United States, with plans to open the exclusive destination for Michael Jordan-branded sneakers and apparel in Philadelphia. The announcement comes as part of Nike’s strategic expansion of its iconic Jordan retail concept. The forthcoming store, spanning 7,000 square feet, will be…
Coke is breaking new ground by giving Coke Zero Sugar a voice through a global campaign that harnesses artificial intelligence (AI) technology. This initiative, revealed by the soft drink giant, marks the first time Coke Zero Sugar will be featured with its distinct voice, signalling a shift in the brand’s marketing strategy. The campaign, an…
In recent years, PlayStation has maintained an unparalleled dominance in the gaming industry, but recent developments have raised concerns about the company’s trajectory. Amidst reports of a missed sales target for the current fiscal year, Sony has confirmed a gradual slowdown in PlayStation’s sales as it enters the latter half of its lifecycle. This revelation…
As anticipation builds for Apple’s next iPhone lineup, rumours suggest that the tech giant might unveil as many as five models in its upcoming iPhone 16 series, including two iPhone 16 SE models. Speculations have surfaced from prominent tipster Majin Bu on X (formerly Twitter), hinting at potential designs, pricing, and other details. According to…
In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…
Wendy’s is ramping up its efforts to bolster breakfast sales with a $55 million investment in advertising over the next two years, the company revealed in its Q4 2023 earnings report. Newly appointed CEO Kirk Tanner, who assumed the role less than two weeks ago, expressed optimism that the significant advertising push could drive breakfast…
Rihanna’s FENTY x PUMA collaboration is set to make a bold statement with the return of the Avanti silhouette, this time in an all-new “Pony Hair” pack. Continuing to push boundaries with innovative colorways and textures, the renowned design label and German sportswear brand have revamped the sneaker with luxurious fur-coated finishes. The latest iteration…
Starbucks has launched its first cafe with a design focused on providing customers with disabilities a more accessible store experience, signalling a broader commitment to inclusivity in its retail spaces. The coffee giant announced the move as part of its wider inclusivity initiative aimed at designing easily navigable retail spaces for all customers. Under the…
Nike is set to reduce its workforce by approximately 2%, or close to 1,700 employees, as part of its cost-cutting strategy aimed at slashing up to $2 billion in expenses. A spokesperson for Nike confirmed the layoffs on Friday, stating, “The actions that we’re taking put us in the position to right-size our organization to…
Adidas has kicked off a new global brand campaign aimed at athletes of all levels, featuring both professional stars like Patrick Mahomes and rising talents like Trinity Rodman, sharing insights on how they manage pressure to perform at their best. The campaign, launched on February 9, includes a 90-second video showcasing a diverse lineup of…
