FENTY x PUMA Unveils New “Pony Hair” Pack for Avanti Sneakers
Rihanna’s FENTY x PUMA collaboration is set to make a bold statement with the return of the Avanti silhouette, this time in an all-new “Pony Hair” pack. Continuing to push boundaries with innovative colorways and textures, the renowned design label and German sportswear brand have revamped the sneaker with luxurious fur-coated finishes.
The latest iteration of the Avanti draws inspiration from football aesthetics, featuring premium calf hair construction in two striking variations: pristine all-white and a mesmerizing dappled brown. Retaining its distinctive rounded silhouette, the design is accentuated with embroidered FENTY branding on the tongue and retro gum soles for a touch of nostalgia.
Originally introduced by PUMA in 2001 as a contemporary evolution of its iconic Jil Sander King athletic shoe, the Avanti pays homage to the brand’s legendary football heritage. Rihanna’s interpretation of the silhouette, previously offered in matte black, reflective silver, vivid emerald, and deep navy blue color palettes, celebrates the iconic status of PUMA’s football silhouettes from the 1980s, honoring legends like Eusebio, Pelé, and Maradona.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” Rihanna remarked in a statement during the shoe’s initial unveiling.
The FENTY x PUMA Avanti “Pony Hair” pack is slated to launch on February 22, available on PUMA’s official website and select retailers. With both men’s and women’s sizing options, the sneakers will retail for $200 USD. Sneaker enthusiasts can explore the captivating design further in the accompanying gallery.
