Rolex Watch Prices Soar in 2025 Amid Rising Gold Costs
The price of Rolex watches, already a symbol of luxury, has climbed even higher in 2025, with surging gold prices driving significant increases for the brand’s gold models.
According to reports from watch enthusiast websites, prices for some gold Rolex models have risen by as much as 14%, compared to a modest 3% increase for their stainless steel counterparts. The most notable price hikes are seen in the Daytona collection. For example, the white gold Daytona with an OysterFlex bracelet now retails at $38,100, up from $35,000 last year. Similarly, the yellow gold GMT-Master has jumped nearly 7%, now priced at $43,300.
Rolex, which traditionally raises prices annually, has not commented on the increases. However, analysts suggest that the soaring price of gold – a 27% rise in 2024 – has been a major factor. Central banks’ rate cuts and ongoing economic uncertainty have made gold a safe-haven investment, further boosting its value.
Despite the higher costs, demand for Rolex watches remains robust. Wealthy buyers, largely insulated from market fluctuations, continue to see these price hikes as part of the brand’s allure. “Price increases not only fail to deter customers but often enhance the exclusivity and desirability of the watches,” wrote Antonio Sasso for Italian Watch Spotter.
With the US dollar strengthening and interest rates expected to remain low, gold prices show no signs of retreating in 2025. According to Joseph Dahrieh of Tickmill, “investors are increasingly turning to gold to hedge against economic and political uncertainties,” suggesting sustained pressure on luxury watch prices.
For collectors and enthusiasts, the rising costs underscore the enduring appeal of Rolex as a marker of exclusivity and investment value.
