Bama Mayonnaise Welcomes Music Icon 2Baba as New Brand Ambassador

Nigeria’s popular mayonnaise brand, Bama, has announced the celebrated musician 2Baba as its newest brand ambassador. This collaboration marks a notable union between an iconic product and an influential artist whose legacy extends across Africa.

The partnership highlights Bama’s mission to enhance everyday Nigerian meals, offering consumers a premium ingredient that elevates the taste experience. The brand emphasized that working with 2Baba, a revered figure in the music industry, is a way to connect with Nigerians who share a love for tradition and quality in their cuisine.

Vincent Egbe, Managing Director of GBFoods, described the partnership as “a union of two icons,” and expressed excitement about the alignment of two legendary forces. “2Baba has been a timeless force in music, celebrated across generations, and with Bama, we aim to bring that same legendary touch to everyday meals,” he said.

Ore Atinmo, Marketing Director for GBFoods Nigeria, added that Bama’s mission goes beyond just bread, as it looks to enhance a range of Nigerian meals. “Partnering with 2Baba unites two legends, and together, we continue to redefine mealtime in Nigeria,” Atinmo noted.

Reflecting on his new role, 2Baba shared his enthusiasm, noting how natural the partnership felt. “I have always been a Bama person. My family uses Bama, so partnering with a brand that brings people together over food feels natural. This is about celebrating moments that matter with loved ones.”

Through this collaboration, Bama aims to inspire Nigerians to enjoy a versatile, quality mayonnaise that enhances every meal, making it a go-to choice for memorable dining experiences.