PUMA Joins Forces with F1 ACADEMY as Official Partner
F1 ACADEMY announced today a significant partnership with renowned sportswear brand PUMA ahead of the series’ highly anticipated second season, set to kick off in Saudi Arabia on March 7th.
The multi-year collaboration marks a milestone as PUMA becomes an Official Partner of F1 ACADEMY, aligning its extensive motorsport heritage with the academy’s mission to enhance female involvement in motorsport both on and off the racetrack.
With nearly four decades of experience in motorsport apparel development, PUMA has been at the forefront of innovation, crafting cutting-edge gear ranging from fireproof overalls to race shoes. In recent years, PUMA has expanded its portfolio to include team and fan apparel, as well as lifestyle collections that resonate with a diverse audience.
As part of the partnership, PUMA will introduce a designated partner livery for the 2024 season, prominently featuring on the ART Grand Prix car driven by Ferrari Academy’s Aurelia Nobels.
This collaboration not only signifies a new chapter in PUMA’s motorsport legacy but also underscores F1 ACADEMY’s commitment to engaging a broader demographic, particularly targeting younger and more diverse segments to foster increased female participation in motorsport.
In addition to providing a partner livery, PUMA will supply race gear to F1 ACADEMY Wild Card entries and drivers racing under partner liveries, as well as footwear for F1 ACADEMY staff, further solidifying the brand’s commitment to advancing diversity and inclusion in motorsport.
Susie Wolff MBE, Managing Director of F1 ACADEMY, expressed enthusiasm about the collaboration, highlighting PUMA’s ability to bridge sport, lifestyle, and fashion to reach a wider audience and inspire the next generation of fans.
Maria Valdes, Chief Product Officer at PUMA, echoed Wolff’s sentiments, emphasizing the partnership’s significance in advancing female participation in motorsport and reinforcing PUMA’s dedication to driving both sport and culture forward.
