Gucci x Oura Launch a $950 Smart Ring
Italian high-end luxury fashion designer, Gucci and Finnish health technology company, Oura have entered into a partnership to create a Gucci x Oura Ring that costs $950.
The ring weighs 4 grams, has a band measurement that is 0.3 inches think and is made out of “black synthetic corundum” detailed with a braided border and an 18-karat gold Gucci G.
Besides the luxe design, this is basically the same as the ‘regular’ $299 Oura Ring Generation 3. One of the standout features of the Gucci x Oura ring is that it comes with a lifetime membership.
Starting with the Gen 3 ring, Oura began charging a $6 monthly fee for its services. (You can still use the ring without a subscription, but you’re limited to the most basic metrics).
The Oura Ring itself is a niche tracker. Unlike smartwatches and other wrist-based fitness trackers, its primary focus is recovery and sleep. Users receive three scores on a daily basis for sleep, activity, and ‘readiness,’ a measure of how well their body has recovered based on heart rate variation as well as other factors.
