Gwyneth Paltrow Expresses Disappointment Over Comparisons with Kourtney Kardashian’s Brand

Renowned actress Gwyneth Paltrow has revealed feeling “upset” over comparisons between her lifestyle brand, Goop, and Kourtney Kardashian’s Poosh. Paltrow, who founded Goop in 2008, expressed dismay at the notion of rivalry and emphasized the importance of women supporting each other in the industry.

In an interview with PEOPLE, the Oscar-winning actress addressed the comparisons, stating her discomfort with attempts to pit the two brands against each other. Despite initial perceptions, Paltrow emphasized collaboration and solidarity among women in business, asserting that unity strengthens the collective impact.

Paltrow and Kardashian have collaborated on various projects in recent years, demonstrating their commitment to mutual support and empowerment. The actress highlighted the detrimental effects of societal pressures perpetuated by the patriarchy, emphasizing the need to combat scarcity mindsets and promote inclusivity.

While Paltrow has scaled back her acting career to focus on her business ventures, she admitted that her life remains intense. Despite challenges, she remains dedicated to expanding her brand’s reach and impact.

In 2023, Paltrow launched good.clean.goop, a line of skincare, body care, and wellness products aimed at providing clean and efficacious options at accessible prices. Reflecting on the venture, she expressed enthusiasm for creating products that resonate with a broader audience, embodying the concept of “masstige” in the industry—a blend of mass accessibility and prestige quality.