Jennifer Lopez Launches Her Own Cocktail Brand
Jennifer Lopez has launched her new low-calorie alcohol line called Delola. The famous singer and entrepreneur took to social media to post a video promoting her new product.
According to Delola’s portfolio, the brand will feature Bella Berry Spritz, Paloma Rosa Spritz and L’Orange Spritz flavors
“I just wanted to create something better tasting, better ingredients [and] something I would enjoy drinking with my friends and family. And that is Delola,” the singer said.
Discussing about the launch of the product, Lopez explained the reasons behind her decision to create her own cocktail brand.
“I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life,” she noted.
“When I didn’t find it, I decided to create Delola.
“Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary.
“Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I’m so excited to finally share Delola with the world.”
JLo’s Work Ethic
Meanwhile, Delola co-founder Ken Austin praised Jennifer’s work ethic and stressed that the famous signer is a perfectionist.
“Jennifer’s work ethic ranks up there with the best and we’ve worked closely together for over two years to ensure we are bringing the very best product and an exciting, engaging brand to the world,” he declared.
“Jennifer pays attention to every detail and won’t settle for anything less than the best.
“Every detail from the brand’s name to its elegant bottle with meaningful embossing, to the fine liquids are led by Jennifer and her vision for the brand.
“We are excited for the world to try Delola. It’s all in the bottle, delicious and effortless, just pour over ice.”
