Kanye West Ventures Into The Automotive Industry: Donda Shares a First Look at Its Foam Vehicle Concept
American rapper and record producer, Kanye West has taken a big leap of innovation from music to the automotive industry.
According to an official statement from Donda, its first-ever car Donda is currently being worked on.
The statement shared an image of the future car described as the ‘Donda foam vehicle conceptualized, designed, and manufactured in the U.S.’
News of the vehicle came along with Steven Smith being appointed as the Head of Donda Industrial Design.
As a designer with over 30 years of experience including the previous title of executive designer for Yeezy, it’s clear Kanye sees him as the best fit to bring his ambitious vision into reality.
“I’m honored to help create our shared vision of the future,” Smith shared about his new role, according to Complex. “Mr. West is the single most inspiring creative I have ever worked with.”
Official statement from @DONDA regarding Steven Smith being appointed as Head of DONDA Industrial Design. pic.twitter.com/YjspgdATmd
— Photos Of Ye (@PhotosOfKanye) July 5, 2022